Branson’s top tips for suc­cess

Lesotho Times - - Jobs & Tenders - Richard Branson

I AM of­ten asked how I got to where I am, and how the Vir­gin brand achieved all that it has. While there are no short­cuts to suc­cess, cer­tain at­ti­tudes and ac­tions can help. Here are my top 10 tips for do­ing business the Vir­gin way:

1. Follow your dreams You will live a much bet­ter life if you pur­sue your pas­sions. Peo­ple who work on the things that they love usu­ally en­joy life more than ev­ery­one else does sim­ply be­cause they are chas­ing their dreams.

2. Do some good If you aren’t mak­ing a dif­fer­ence in other peo­ple’s lives, you shouldn’t be in business -- it’s that sim­ple. Com­pa­nies have a re­spon­si­bil­ity to make a dif­fer­ence in the world: They owe this to their com­mu­nity, their staff, their cus­tomers, ev­ery­one. The amaz­ing part is that do­ing good is also good for business –– what are you wait­ing for?

3. Be­lieve in your ideas: Give your ven­ture ev­ery­thing you’ve got A pas­sion­ate com­mit­ment to your business and per­sonal ob­jec­tives can make all the dif­fer­ence be­tween suc­cess and fail­ure. If you aren’t proud of what you’re do­ing, why should any­body else be? And don’t get suck­ered into blindly pur­su­ing prof­its and growth. If you stay fo­cused on be­ing the best at what you do, it’s more likely that the rest will follow.

4. Have fun, and make sure that your team mem­bers are en­joy­ing them­selves too Fun is one of the most im­por­tant –– and un­der­rated –– com­po­nents of any suc­cess­ful ven­ture. If you’re not en­joy­ing your­self, it’s prob­a­bly time to call it quits and try some­thing else. If your em­ploy­ees are en­gaged and hav­ing fun, and they gen­uinely care about your cus­tomers, they will en­joy their work more and do a bet­ter job. Hire peo­ple who look for the best in oth­ers, who lav­ish more praise than they dole out crit­i­cism, and who gen­uinely love what they do.

5. Don’t give up

On ev­ery ad­ven­ture that I have un­der­taken –– whether it was set­ting up a business, fly­ing around the world in a bal­loon or rac­ing across an ocean in a power­boat -- I have faced dif­fi­cult mo­ments when the eas­i­est thing to do would have been to throw in the towel and walk away. But you’ll be amazed at what you can achieve by tena­ciously stick­ing to your goals. When you fail, get back up, brush your­self off and try again.

6. Lis­ten, take lots of notes and keep set­ting your­self new chal­lenges. If you don’t write down your own (and oth­ers’) spon­ta­neous ideas, they can van­ish in the blink of an eye. So be sure to keep track of your goals: make lists. And re­mem­ber to lis­ten more and talk less. You’ll be amazed at the ob­sta­cles a lis­ten­ing cul­ture can over­come.

7. Del­e­gate, and spend more time with your fam­ily. The art of del­e­ga­tion is one of the key skills that en­trepreneurs must master. Be sure to “hire to your weak­nesses.” Bring­ing on peo­ple who can do the tasks you aren’t par­tic­u­larly good at can free you up to plan for your company’s fu­ture. This strat­egy also al­lows you to spend more time with your fam­ily, which is re­ally the most im­por­tant thing of all. 8. Com­mu­ni­cate, col­lab­o­rate and com­mu­ni­cate some more. Keep it sim­ple, stupid . and above all else, work and play with oth­ers. Mush­rooms might grow when they are kept in the dark and fed a diet of dung, but that strat­egy doesn’t work with peo­ple. The Ap­ple co­founder Steve Jobs and com­pa­nies like Pixar built open work en­vi­ron­ments that in­vited in­ter­min­gling and the shar­ing of vi­sions –– you

need that at­mos­phere too.

9. Turn off your lap­top and iphone, and get out there. Don’t sit in front of a screen all day. Switch ev­ery­thing off and ven­ture out into the world reg­u­larly. If you’ve been ne­glect­ing this part of life, start with your own back­yard, then ex­pand your field of vi­sion. With so many fas­ci­nat­ing peo­ple to meet, ex­cit­ing ad­ven­tures to em­bark upon and re­ward­ing chal­lenges to un­der­take, there’s no time to lose. As the say­ing goes: Life isn’t a dress re­hearsal.

10. Do what you love, and keep a couch in the kitchen. As long as you are sur­rounded by the peo­ple you love and you’re do­ing what you love, it re­ally doesn’t mat­ter where you live or how much money you make. When we are on Necker Is­land, my fam­ily tends to spend most of our time in the kitchen to­gether. If you have a roof over your head and a part­ner you love, you re­ally don’t need too much more.

Now, I re­ally must get back to my ham­mock so I can do some business –– around here that’s known as the Vir­gin Is­lands way! — En­tre­pre­neur

Sir richard Branson

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