Why you need a business card
ONE of the first things you lose when you lose a job is the relevancy of your business card, especially if you were lucky enough to have one.
If you’re tempted to hand out an old business card and write your new contact info on the back, stop. Ordering business cards is one of the least expensive investments you can make in yourself to present a professional demeanor when interviewing or networking.
It provides an easy way for follow-up contact, and can provide a way to position yourself to prospective hiring managers.
Today, business cards are so easy to order with a fast turn-around time that there’s no reason you shouldn’t have one for your next interview or networking event. In fact, getting your own “personal” business card is one of the first things you should do the day after a layoff.
In preparing for the new job hunt, you can easily arm yourself with a stack of calling cards for your very first outings at networking events. Here are four easy steps for ordering your new cards, and ideas for what to put on them. Don’t skimp on your business cards.
They are cheap enough in their basic pricing that it may be worthwhile to spend the extra few maloti for colour, two-sided printing, or even for multiple sets. Business cards are part of making first and lasting impressions, so be sure that your card provides the right one
Do invest in several sets, especially if you think you need different titles for different types of job interviews. Alternatively, give yourself a longer title that works across sev- eral different types of job searches.
Do not put your home address on a card. It can serve to prejudice hiring managers who feel you live too far to commute, and provide personal information not needed to foster a business relationship.
Similarly, if you have a land line, don’t put it on the card. Put your cell phone number on the card, and designate it as such by writing “cell” before the number. You never want prospective employers talking to your kids or spouse on a home line--and, if at all possible, you don’t want to date yourself with a land line number.
Additionally, using a cell phone allows you to easily check the incoming number before deciding to answer.
Long before you write your first resume, cover letter, or thank-you note, draft what you’ll put on your personal business card. It can help you stay motivated, feel more professional, and put you in a better frame of mind for presenting yourself at networking events and parties –– if not job interviews. And after you’ve perfected your resume, if your first business card doesn’t match your desired profile, discard it.
Finally, don’t put cutesy graphics or religious symbols on your card. The card is about serious business –– helping people stay in touch. It may okay be to place a pithy motivational quote on the back as a conversation starter, but it is not the place for kitty pictures, smiling suns, or symbols of various affiliations.
Long before you write your first resume, cover letter, or thank-you note, draft what you’ll put on your personal business card. It can help you stay motivated, feel more professional, and put you in a better frame of mind for presenting yourself at networking events and parties--if not job interviews. And after you’ve perfected your resume, if your first business card doesn’t match your desired profile, discard it.
Business cards provide an easy way to position yourself to prospective hiring managers.