Brew­ery joins fight against AIDS

Lesotho Times - - News - Lekhetho Nt­sukun­yane

Ma­luti Moun­tain Brew­ery ( MMB) has part­nered Pop­u­la­tion Ser­vices in­ter­na­tional (PSI) Le­sotho in the fight against HIV and AIDS through a pi­lot con­dom dis­tri­bu­tion pro­gramme.

The part­ner­ship, launched on 19 De­cem­ber, also in­cludes the Le­sotho Liquor Out­lets and Restau­rants Own­ers (LL­ROA), and seeks to dis­trib­ute and en­cour­age the use of con­doms among the youths.

Ac­cord­ing to the MMB Man­ag­ing Direc­tor, Thomas Mpedi, the ini­tia­tive is part of the com­pany’s Sus­tain­able Devel­op­ment Strat­egy, co­de­named ‘Pros­per’.

“It is un­der this frame­work of ‘ Pros­per’ that Ma­luti Moun­tain Brew­ery part­nered Pop­u­la­tion Ser­vices in­ter­na­tional and le­sotho Liquor Out­lets and Restau­rant Own­ers As­so­ci­a­tion to com­ple­ment gov­ern­ment ef­forts in the fight against HIV/AIDS,” Mr Mpedi said.

The MMB, Mr Mpedi added, re­cently im­proved its Sus­tain­able Devel­op­ment Strat­egy “to give it a sharper fo­cus to align with the new chal­lenges of to­day that we face as busi­ness and so­ci­ety to en­sure that we are up to the task of ad­dress­ing them head on. The tagline for our strat­egy is known as ‘Pros­per’.”

Mr Mpedi ex­plained un­der ‘Pros­per’, there are five “im­per­a­tives” namely, “A Thriv­ing World, where in­comes and qual­ity of life are grow­ing; A So­cia­ble World, where our beers are de­vel­oped, mar­keted, sold and con­sumed with high re­gards for in­di­vid­ual and com­mu­nity well-be­ing; A Clean World, where noth­ing goes to waste and emis­sions are dramatically lower; A Re­silient World, where our busi­nesses, lo­cal com­mu­ni­ties and ecosys­tems share un­in­ter­rupted ac­cess to safe, clean wa­ter; and A Pro­duc­tive World, where land is used re­spon­si­bly, food sup­ply is se­cure, bio­di­ver­sity is pro­tected and our crops can be ac­cessed at rea­son­able prices.”

Mr Mpedi added: “I am pleased to an­nounce that un­der our Thriv­ing World im­per­a­tive, MMB, in con­junc­tion with our part­ners, has launched a con­dom-dis­tri­bu­tion pro­gramme through our trucks. What will dis­tin­guish this part­ner­ship from all the other part­ner­ships we have had be­fore is that this one is about sav­ing the lives of peo­ple and mak­ing real im­pact on the ground.

“We have agreed to run a pi­lot start­ing Jan­uary, with a view to make this ini­tia­tive na­tional post the pi­lot phase. We will be dis­tribut­ing PSI con­doms in Maseru and three dis­tricts in the moun­tains; Mokhot­long, Thaba-tseka, and Qacha’s Nek.

“Our in­ten­tion is to make sure that con­doms are avail­able and ac­ces­si­ble at all times. We aspire to have a sys­tem that en­ables our cus­tomers to place or­ders for con­doms just like they do with bev­er­ages.

“With LL­ROA sit­ting around the same ta­ble with us and PSI also in on this part­ner­ship, I am as­sured of smooth-work­ing re­la­tions in rolling out this pro­gramme. This is what our sus­tain­able devel­op­ment strat­egy refers to in terms of shared im­per­a­tives.”

PSI Le­sotho Coun­try Rep­re­sen­ta­tive, Nthati Le­bona and the LL­ROA’S Mot­seki Nkeane, also share the same sen­ti­ment about the part­ner­ship.

Le­sotho Liquor out­lets and Restau­rants own­ers mem­bers dis­play con­dom ham­pers they re­ceived from PSI.

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