Linkedin pro­file should job hunt for you

Lesotho Times - - Jobs & Tenders -

LINKEDIN: it’s the so­cial me­dia plat­form where you make your­self look at­trac­tive and in­ter­est­ing through your ed­u­ca­tion, skills and work ex­pe­ri­ence, in­stead of your sta­tus up­dates, link shares and Instagram-wor­thy travel pho­tos. It’s a net­work cre­ated for pro­fes­sion­als for the pur­pose of help­ing them grow their ca­reers mean­ing­fully.

Linkedin is cat­nip for the pro­fes­sional re­cruit­ing in­dus­try. It’s the go-to re­source they use to snoop on and con­tact po­ten­tial job can­di­dates for the open po­si­tions they are try­ing to fill. And since hav­ing a more com­plete pro­file makes you more vis­i­ble on the Linkedin net­work, fill­ing out your pro­file ef­fec­tively could help you catch the eye of a top re­cruiter.

With that said, here are four tips to get your Linkedin game on the right track.

1. Choose the right photo Just like Face­book, Linkedin al­lows you to add a pro­file photo and im­age ban­ner at the top of your pro­file. Avoid self­ies or grad­u­a­tion pho­tos that most peo­ple use, and in­vest in get­ting a pro­fes­sion­ally taken (or pro­fes­sional-look­ing) pro­file photo in­stead. For the ban­ner, se­lect a land­scape or quote im­age that re­lates to your in­dus­try of choice.

2. Write a com­pelling sum­mary This part of your pro­file is your per­sonal ex­ec­u­tive sum­mary. It’s the one part of your pro­file that show­cases your writ­ing skills and your per­son­al­ity. It’s your pro­file’s softer side, the part that hints to a re­cruiter whether you’d be a good “cul­ture fit” with the or­ga­ni­za­tion, more so than your ex­pe­ri­ence that talks to your spe­cific job qual­i­fi­ca­tions. So give this sum­mary some TLC — write a short over­view of your ex­pe­ri­ence, your pro­fes­sional in­ter­ests and am­bi­tions, as well as what you can of­fer po­ten­tial em­ploy­ers.

3. Show off your ex­pe­ri­ence Most peo­ple just copy and paste their re­sumé here, but you can do bet­ter. When fill­ing out your em­ploy­ment his­tory, in­stead of list­ing your du­ties, list your ac­com­plish­ments (that in­di­rectly ex­plain your du­ties). In­clude facts, per­cent­age in­creases, in­creased rev­enue stats and any­thing that will show a fu­ture em­ployer how you’ll add mon­e­tary value to their busi­ness.

Also, make your job his­tory in­ter­ac­tive! Un­der each job ti­tle, you can add a re­lated video, im­age, doc­u­ment, pre­sen­ta­tion and much more. If you’re an event plan­ner, add a video of your last event. If you’re a graphic designer, add sam­ples from your port­fo­lio.

4. Add skills and get en­dorsed This new fea­ture gives your con­nec­tions the op­por­tu­nity to vouch for your var­i­ous skills. Linkedin se­lects the skills it will pro­mote based on your pro­file’s key­words. (Pro tip: Edit that sec­tion by adding the skills you want pro­moted and in the or­der you want them to ap­pear.)

When used right, Linkedin is an on­line ser­vice that can ef­fec­tively help you find a job whether you’re on the hunt or not. By fol­low­ing the tips above, not only will you be­come a Linkedin power-user, you’ll also in­crease your odds of be­ing “dis­cov­ered” by a re­cruiter for a job you didn’t even know was avail­able. It hap­pens more of­ten than you think, so what have you got to lose?

— fi­nan­cial­post

Any pro­file is more ap­peal­ing when a per­son’s face is as­so­ci­ated with it.

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