Linkedin profile should job hunt for you
LINKEDIN: it’s the social media platform where you make yourself look attractive and interesting through your education, skills and work experience, instead of your status updates, link shares and Instagram-worthy travel photos. It’s a network created for professionals for the purpose of helping them grow their careers meaningfully.
Linkedin is catnip for the professional recruiting industry. It’s the go-to resource they use to snoop on and contact potential job candidates for the open positions they are trying to fill. And since having a more complete profile makes you more visible on the Linkedin network, filling out your profile effectively could help you catch the eye of a top recruiter.
With that said, here are four tips to get your Linkedin game on the right track.
1. Choose the right photo Just like Facebook, Linkedin allows you to add a profile photo and image banner at the top of your profile. Avoid selfies or graduation photos that most people use, and invest in getting a professionally taken (or professional-looking) profile photo instead. For the banner, select a landscape or quote image that relates to your industry of choice.
2. Write a compelling summary This part of your profile is your personal executive summary. It’s the one part of your profile that showcases your writing skills and your personality. It’s your profile’s softer side, the part that hints to a recruiter whether you’d be a good “culture fit” with the organization, more so than your experience that talks to your specific job qualifications. So give this summary some TLC — write a short overview of your experience, your professional interests and ambitions, as well as what you can offer potential employers.
3. Show off your experience Most people just copy and paste their resumé here, but you can do better. When filling out your employment history, instead of listing your duties, list your accomplishments (that indirectly explain your duties). Include facts, percentage increases, increased revenue stats and anything that will show a future employer how you’ll add monetary value to their business.
Also, make your job history interactive! Under each job title, you can add a related video, image, document, presentation and much more. If you’re an event planner, add a video of your last event. If you’re a graphic designer, add samples from your portfolio.
4. Add skills and get endorsed This new feature gives your connections the opportunity to vouch for your various skills. Linkedin selects the skills it will promote based on your profile’s keywords. (Pro tip: Edit that section by adding the skills you want promoted and in the order you want them to appear.)
When used right, Linkedin is an online service that can effectively help you find a job whether you’re on the hunt or not. By following the tips above, not only will you become a Linkedin power-user, you’ll also increase your odds of being “discovered” by a recruiter for a job you didn’t even know was available. It happens more often than you think, so what have you got to lose?
Any profile is more appealing when a person’s face is associated with it.