MMB trains liquor traders

Lesotho Times - - Business - Retha­bile Pitso

MA­LUTI Moun­tain Brew­ery ( MMB) has em­barked on a coun­try­wide pro­gramme to equip small liquor traders with skills to op­er­ate prof­itable busi­nesses that also pro­mote re­spon­si­ble al­co­hol us­age, the brew­ery’s Cor­po­rate Af­fairs Direc­tor Nthati Moorosi, has said.

Ms Moorosi made the re­marks dur­ing the launch of the ini­tia­tive, called the Re­tailer Devel­op­ment Pro­gramme in Maseru on Mon­day. The work­shop, which was at­tended by 40 liquor traders, im­parted knowl­edge on how to man­age the traders’ busi­nesses in a prof­itable and so­cially re­spon­si­ble man­ner.

She fur­ther re­vealed that the work­shop had also been held con­cur­rently in Botswana and Swazi­land as an in­cen­tive to traders who were com­ply­ing with liquor laws so that they can ex­pand their busi­nesses.

MMB is an af­fil­i­ate com­pany of the South African Brew­ery Miller (SAB) the world’s sec­ond largest beer brewer by vol­ume. MMB brews beer brands owned by Sabmiller un­der li­cense, and is a fran­chised bot­tler of the Coca-cola Com­pany.

It also has dis­trib­u­tor agree­ments with var­i­ous al­co­hol com­pa­nies to dis­trib­ute wines, spir­its and al­co­holic fruit bev­er­ages, through its sub­sidiary Le­sotho Liquor Dis­trib­u­tors, to re­tail trade out­lets in Le­sotho.

“We have given li­censed liquor traders, who are sup­plied by MMB, an op­por­tu­nity to learn about grow­ing sus­tain­able, rep­utable and profit-mak­ing busi­nesses since many of them usu­ally op­er­ate with­out proper plans in place,” said Ms Moorosi.

“Af­ter they fin­ish the work­shop they will then know more about set­ting a bud­get and ad­ver­tis­ing for in­stance, which help their busi­nesses to grow.

“They will also learn not to mix per­sonal and busi­ness funds since it cre­ates prob­lems for their viability.”

She added that MMB would host sim­i­lar work­shops in all the 10 dis­tricts of the coun­try in the com­ing months with ex­perts be­ing brought in to men­tor the traders and teach them such is­sues as re­spon­si­ble busi­ness prac­tices.

“We are also pro­mot­ing re­spon­si­ble drink­ing men­tor­ships which alert traders to the dan­gers of sell­ing al­co­hol to peo­ple un­der the age of 18, preg­nant women and those who would al­ready be in­tox­i­cated to en­sure the trader is not only able to save lives but also pro­tect the rep­u­ta­tion of their busi­ness,” Ms Moorosi said.

The work­shop, she said, also high­lights the neg­a­tive con­se­quences of al­co­hol abuse such as ad­dic­tion and death caused by drink­ing and driv­ing.

Ms Moorosi also ad­vised traders to ad­here to trad­ing laws, adding that MMB re­warded traders whose busi­nesses were pro­filed by the brew­ery thereby earn­ing ac­cess to fund­ing.

MMB Sales and Dis­tri­bu­tion Direc­tor Malen­golo Seot­sanayana also said MMB aimed to train all the small traders op­er­at­ing at their premises in the next five years.

“In the next five years, we hope to have trained all small-scale traders in­clud­ing the 2 000 we cur­rently have in our data­base as well as emerg­ing new ones.”

MMB Cor­po­rate Af­fairs Direc­tor Nthati Moorosi

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