KFC launches foot­ball treat for chil­dren

Lesotho Times - - Sport - Moorosi Tsiane

FAST food chain, Ken­tucky Fried Chicken (KFC), has promised lo­cal kids an en­ter­tain­ing five-a-side foot­ball tour­na­ment on 2 May at a venue yet to be de­cided but in Maseru.

Speak­ing dur­ing the launch of the 16-team tour­na­ment at the fa­mous out­let’s Maseru Mall branch on Tues­day, KFC Botswana, Le­sotho, Namibia and Swazi­land brand manager, Thabo Ntšeoane, said the event—dubbed KFC Foot­ball Beat—would be a treat for chil­dren be­tween 10-14 years of age.

“For the next five weeks, in­ter­ested young­sters will get a chance to go for tri­als at three Maseru KFC out­lets at the Bus Stop, Pi­o­neer and Maseru malls. The kids will test their skills through xbox kinect games penalty shootout af­ter pur­chas­ing any of our prod­ucts.

“The top 96 kids will then qual­ify for the next stage of the com­pe­ti­tion and be di­vided into 16 teams that will play each other in a round-robin for­mat.

“They will be in two cat­e­gories—10-12 and 12-14 age-groups. We have bud­geted around M250 000 for this event and I think it is a good in­vest­ment for the kids,” Ntšeoane said.

Ac­cord­ing to Ntšeoane, the tour­na­ment is meant to en­cour­age the chil­dren to net­work and also bring the KFC brand to the com­mu­nity in an en­ter­tain­ing way.

“This is just our way of help­ing kids to net­work and form new friend­ships, while at the same time, we are bring­ing our brand closer to the com­mu­nity,” said Ntšeoane.

The event, Ntšeoane added, would be held an­nu­ally and was ex­pected to be big­ger in com­ing years, with more sport­ing codes apart from foot­ball.

“We de­cided to start with foot­ball be­cause it is the most popular sport in Le­sotho, but as the event grows in fu­ture, we hope to add other sport­ing dis­ci­plines.

“A sim­i­lar com­pe­ti­tion has al­ready been run­ning in Botswana and Namibia, while in South Africa, they are play­ing cricket,” said Ntšeoane.

“There will be coaches from the com­mu­nity, foot­ball leg­ends who will be sourced through the Le­sotho Foot­ball As­so­ci­a­tion to work with the 16 teams.”

Ntšeoane fur­ther said there would be no mon­e­tary prizes but the win­ning teams are go­ing to be pre­sented with medals, branded shirts, caps and wa­ter-bot­tles.

KFC Botswana, Le­sotho, Namibia and Swazi­land brand manager Thabo Ntšeoane.

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