Instagram de­buts mu­sic chan­nel

Lesotho Times - - Lifestyle -

NEW YORK — When you think of Instagram, you prob­a­bly think about pho­tos and — maybe — video, not au­dio. Now the Face­book-owned com­pany wants to change that with the launch of an of­fi­cial @mu­sic ac­count, which will fea­ture con­cert photography, be­hind-the-scenes shots of your fa­vorite artists, and more. Instagram, which has quickly be­come a fa­vorite so­cial me­dia plat­form for stars, yes­ter­day launched a chan­nel ded­i­cated to mu­sic.

The ac­count @Mu­sic -- a first-of-a-kind ded­i­cated con­tent chan­nel run by Instagram -- will each week high­light an up-and­com­ing artist or of­fer a be­hind-the-scenes look at a more es­tab­lished mu­si­cian.

The new ac­count will be “ded­i­cated to ex­plor­ing mu­sic around the globe, from those who cre­ate it to the com­mu­nity around it,” Instagram co-founder and CEO Kevin Sys­trom wrote in a blog post.

Instagram, with its fo­cus on vi­su­als, has wit­nessed soar­ing growth since its launch in 2010 thanks in part to the world­wide fad of selfie pic­tures, the ris­ing qual­ity of smart­phone cam­eras and regular user-en­gag­ing themes such as “#Throw­back­thurs­day.”

Mu­si­cians have em­braced Instagram as a way to com­mu­ni­cate with fans, of­fer­ing ev­ery­thing from pro­fes­sional pho­tos to snapshots of their day-to-day lives.

Face­book, which has more than one bil­lion users but has seen its growth ma­ture, in 2012 bought Instagram for an es­ti­mated $1 bil­lion.

Fel­low so­cial me­dia gi­ant Twit­ter has mean­while strug­gled to find a strat­egy for mu­sic that brings in rev­enue.

Su­nil Singhvi from Twit­ter’s Bri­tish di­vi­sion said this week that he would come to the US head­quar­ters to take charge of the com­pany’s mu­sic sec­tion.


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