Fash­ion show to launch cloth­ing la­bel

Lesotho Times - - Weekender - Mo­halenyane Phakela

A NEW cloth­ing line, Daz­zle Col­lec­tion, is set to be burst onto the lo­cal fash­ion scene this Satur­day, with the pro­pri­etors promis­ing unique de­signs to suit var­i­ous tastes.

Dubbed, Your Au­tumn Soul, the launch cer­e­mony will be held at Le­sotho Sun in Maseru with mod­els show­cas­ing the new la­bel’s wares on the cat­walk.

Ac­cord­ing to the cloth­ing line’s own­ers, Cre­ative Direc­tor Ma­pula Mo­fo­keng-le­bona and Designer Delma Tsha­bal­ala, the cloth­ing line will of­fer unique but prac­ti­cal cloth­ing.

“It is in­spired by Vic­to­ria Beckam’s sim­ple but el­e­gant de­signs and Coco Chanel’s time­less de­signs of the 1900s,” said Mo­fo­kengLe­bona.

“Daz­zle Col­lec­tion will of­fer sim­ple yet at­trac­tive cloth­ing pro­duced in Le­sotho although the fab­ric is im­ported. We will also be launch­ing our on­line store to­gether with the bou­tique to fully serve our tar­get mar­ket.”

The fash­ion show will also fea­ture the “African Fash­ion In­ter­na­tional” de­signs of South African designer Scalo who has pre­vi­ously show­cased his de­signs at the Mercedes Benz Fash­ion Week.

“We saw a loop­hole in Le­sotho’s cloth­ing in­dus­try as the trend­ing clothes are mostly from depart­ment stores re­sult­ing in many peo­ple wear­ing sim­i­lar out­fits since those shops pro­duce in bulk,” she added.

“We want to do away with the monotony of wear­ing the same out­fits as our la­bel will only pro­duce a max­i­mum of four items per de­sign and in dif­fer­ent sizes, which will make them ex­clu­sive.

“As a woman, the way you present your­self mat­ters as it has an im­pact on your self­con­fi­dence and the way peo­ple per­ceive you.”

She also noted that fash­ion does not have to be com­pli­cated or so­phis­ti­cated for one to look good, but has to be in tan­dem with the per­son­al­ity of the wearer.

The road to the launch cer­e­mony has been far from plain sail­ing for the Jo­han­nes­burg­born duo which is now based in Maseru. Ac­cord­ing to Mo­fo­keng-le­bona, who is mar­ried to a Mosotho man, their jour­ney started four years ago and has been filled with a lot of chal­lenges.

“We en­coun­tered fi­nan­cial hic­cups like any bud­ding busi­ness and even failed to meet our tar­gets, but we never de­spaired as we are very pas­sion­ate about fash­ion and we were mo­ti­vated by the fact that we are do­ing what we love,” she said.

“We looked at our chal­lenges, not as prob­lems, but as a learn­ing curve. We are look­ing for­ward to col­lab­o­rat­ing with es­tab­lished in­ter­na­tional de­sign­ers,” chipped in Tsha­bal­ala.

Daz­zle Col­lec­tion Designer Delma Tsha­bal­ala.

Daz­zle Col­lec­tion Cre­ative Direc­tor Ma­pula Mo­fo­keng-le­bona.

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