Three busi­ness truths learnt the hard way

Lesotho Times - - Jobs & Tenders -

WHEN­EVER we en­counter the story of a suc­cess­ful en­tre­pre­neur, we won­der how they got to where they are. Suc­cess – what­ever suc­cess means to you – isn’t a mys­tery. Suc­cess, also, isn’t some­thing we have to be scep­ti­cal to­wards.

Maybe it’s so­ci­ety’s con­di­tion­ing, or maybe it’s neg­a­tive ex­pe­ri­ences in our past, but many en­trepreneurs are scep­ti­cal of what is pos­si­ble in their busi­ness. When you are doubt­ful of suc­cess, you can’t get to a place in your mind that al­lows you to take the nec­es­sary ac­tion. You have a de­feated mind­set that will keep you stuck.

Wise en­trepreneurs aren’t scep­ti­cal be­cause they have learned these three truths through hard work and un­wa­ver­ing fo­cus. They have mas­tered the “ba­sics” and have a long-term vi­sion for their busi­ness. Here is what they know, but don’t talk about.

1. You can’t wait for per­mis­sion. When it comes to any big change in life, too of­ten we wait for per­mis­sion. We wait for val­i­da­tion or an in­flu­encer to tell us it’s OK to do what we want to do. We do the same thing with im­por­tant de­ci­sions in our busi­ness. We wait for cir­cum­stances that may never fall into place. If you wait for per­mis­sion, your busi­ness will not grow.

Wise en­trepreneurs re­al­ize no one will ever give them per­mis­sion. They un­der­stand if their busi­ness is go­ing to be suc­cess­ful, they are the ones that have to do some­thing about it. They have to take ac­tion with­out wait­ing for all the stars to align.

2. You should set trends, not fol­low them. It’s an eas­ier path to copy a suc­cess­ful en­tre­pre­neur. You see it works for them and fig­ure you can get the same re­sults if you do what they do. Ev­ery­where you look, es­pe­cially in the on­line world, you’ll see car­bon copies of suc­cess­ful en­trepreneurs.

Wise en­trepreneurs don’t want to be like ev­ery other busi­ness own­ers. They don’t ac­cept com­monly spouted ad­vice as “law.” They don’t want their busi­ness to be the clone of some­one else. They look for new and orig­i­nal ways to reach their present and po­ten­tial cus­tomers.

Wise en­trepreneurs model suc­cess, they don’t copy it. They see what works and how they can add their unique spin. In a world full of the same, peo­ple are look­ing for what stands out.

3. Say­ing ‘no’ frees you. By na­ture, we are peo­ple pleasers. We want to say ‘yes’ to re­quests, es­pe­cially if we think they’ll help our busi­ness. We say “yes” to re­quests and end up work­ing for free, or worse, wast­ing our time on things that don’t help our busi­ness.

When I started my busi­ness, I coached 127 hours for free. I was told free coach­ing would lead to tes­ti­mo­ni­als and even­tu­ally, busi­ness. It didn’t. Af­ter all that time, I learned that peo­ple don’t re­spect what they get for free. When money is spent, they have skin in the game and take ac­tion.

Wise en­trepreneurs are more likely to say ‘no’ be­fore they would think about say­ing “yes.” They value their time and re­al­ize it’s the most pre­cious part of their busi­ness. In say­ing “no,’’ they leave room for the things they care about and will ben­e­fit their busi­ness.

Be­fore you say “yes” to any­thing, eval­u­ate how it fits into your plans and life. Time is the one thing we’ll never get back, so it should be spent wisely.

You can build a busi­ness and life you love with­out wait­ing for per­mis­sion and fol­low­ing tra­di­tional ad­vice. Learn to value your time and say “no’’ when you have to. In the last three years, my on­line busi­ness has grown from side-in­come to a six-fig­ure a year busi­ness that sup­ports our fam­ily liv­ing in Maui, Hawaii.

Life is short and time is the one thing we’ll never get back. Treat your time ac­cord­ingly, es­pe­cially in your busi­ness. Learn these three truths and take ac­tion on the kind of life and busi­ness you want to have.

— En­tre­pre­neur

Wise en­trepreneurs model suc­cess, they don’t copy it.

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