Ron­aldo tops mar­ket­ing charts

Lesotho Times - - Sport -

LON­DON — Cris­tiano Ron­aldo re­mains Europe’s and the world’s most mar­ketable foot­baller known by more than 80 per­cent of peo­ple around the world, ac­cord­ing to a study re­leased on Thurs­day.

The 30-year-old Real Madrid scorer beats Eng­land’s Wayne Rooney and Spain’s An­dres Ini­esta on a new Euro­pean top 10, ac­cord­ing to the Repu­com sports mar­ket­ing firm.

Dutch for­wards Robin van Per­sie and Ar­jen Robben and Italy’s An­drea Pirlo round out the top six in Europe.

“In terms of over­all mar­ketabil­ity, glob­ally, Ron­aldo leaves the other Euro­pean play­ers in his wake,” de­clared the firm which said 83per­cent of peo­ple around the world – 85 per­cent of all men and 80 per­cent of all women – have heard of the Por­tuguese su­per­star.

It es­ti­mated that Ron­aldo earns be­tween €30 mil­lion and €35 mil­lion a year from spon­sors.

Rooney of Manch­ester United is known by 54 per­cent of peo­ple around the world and rakes in be­tween €4.5 mil­lion and €5 mil­lion each year from spon­sors. Ini­esta is known by 48 per­cent of peo­ple and earns be­tween €2 mil­lion and €2.5 mil­lion a year in spon­sor­ship.

Van Per­sie and Robben both had a 46 per­cent global aware­ness rank­ing, ac­cord­ing to the study of 6 500 peo­ple asked in 13 ma­jor foot­ball na­tions – Ar­gentina, Aus­tralia, Brazil, Bri­tain, China, France, Ger­many, In­dia, Italy, Ja­pan, Rus­sia, Spain and the United States. ates.

Pirlo was known­nown by 41 per­cent of the con­sumersers asked.

The top 10 was rounded out by Ger­many’s any’s Me­sut Ozil and Mario io Goetze in sev­enth and eighth and Gareth Bale of Wales fol­lowed by Bel­gian Eden Hazard in n 10th.

Even though ugh they were less well known glob­ally, Ozil, Goetze andnd Bale all had much higher spon­sor­ship rev­enue­sev­enues than many of the lead­ing five.

Bale’s an­nual al spon­sor earn­ings weree es­ti­mated at five mil­lion to six mil­lion euros –

more even than R Rooney – while Ozil’s was f four mil­lion to five mil­lio mil­lion euros and Goetze thr three mil­lion to €3.5 mil­lion mil­lion. Ini­esta i is the most trusted foot­bal foot­baller in the top 10. He had a glob­al­glo trust ap­proval from 71 pe per­cent of those asked, while the im­petu­ous Ron­aldo g got 67 per­cent and Roon Rooney was even lower on 62 per­cent. Van Per Per­sie and Goetze were ti tied on sec­ond with 70 per­cent.

If L Lionel Messi had be been counted on the E Euro­pean list, he wou would have been beaten by Ron­aldo, ac­cord­ing to Repu­com, known by 74 per­cent of peo­ple glob­ally and 99 per­cent of peo­ple in his na­tive Ar­gen Ar­gentina.-afp

Cris­tiano ron­aldo.

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