Ronaldo tops marketing charts
LONDON — Cristiano Ronaldo remains Europe’s and the world’s most marketable footballer known by more than 80 percent of people around the world, according to a study released on Thursday.
The 30-year-old Real Madrid scorer beats England’s Wayne Rooney and Spain’s Andres Iniesta on a new European top 10, according to the Repucom sports marketing firm.
Dutch forwards Robin van Persie and Arjen Robben and Italy’s Andrea Pirlo round out the top six in Europe.
“In terms of overall marketability, globally, Ronaldo leaves the other European players in his wake,” declared the firm which said 83percent of people around the world – 85 percent of all men and 80 percent of all women – have heard of the Portuguese superstar.
It estimated that Ronaldo earns between €30 million and €35 million a year from sponsors.
Rooney of Manchester United is known by 54 percent of people around the world and rakes in between €4.5 million and €5 million each year from sponsors. Iniesta is known by 48 percent of people and earns between €2 million and €2.5 million a year in sponsorship.
Van Persie and Robben both had a 46 percent global awareness ranking, according to the study of 6 500 people asked in 13 major football nations – Argentina, Australia, Brazil, Britain, China, France, Germany, India, Italy, Japan, Russia, Spain and the United States. ates.
Pirlo was knownnown by 41 percent of the consumersers asked.
The top 10 was rounded out by Germany’s any’s Mesut Ozil and Mario io Goetze in seventh and eighth and Gareth Bale of Wales followed by Belgian Eden Hazard in n 10th.
Even though ugh they were less well known globally, Ozil, Goetze andnd Bale all had much higher sponsorship revenuesevenues than many of the leading five.
Bale’s annual al sponsor earnings weree estimated at five million to six million euros –
more even than R Rooney – while Ozil’s was f four million to five millio million euros and Goetze thr three million to €3.5 million million. Iniesta i is the most trusted footbal footballer in the top 10. He had a globalglo trust approval from 71 pe percent of those asked, while the impetuous Ronaldo g got 67 percent and Roon Rooney was even lower on 62 percent. Van Per Persie and Goetze were ti tied on second with 70 percent.
If L Lionel Messi had be been counted on the E European list, he wou would have been beaten by Ronaldo, according to Repucom, known by 74 percent of people globally and 99 percent of people in his native Argen Argentina.-afp