Jiji F’s star keeps on ris­ing

Lesotho Times - - Entertainment - Mo­halenyane Phakela

RATHER than belly­ache about the poor re­turns of the lo­cal mu­sic in­dus­try, rap­per Jiji F is work­ing on blaz­ing a trail be­yond the coun­try’s bor­ders.

Hav­ing made his first record­ing in 2008, Jiji F shot to fame af­ter fea­tur­ing in Basali and J Cob’s track Ke Teng remix which be­came club an­thems. Since then, Jiji F has gone from strength to strength re­leas­ing solo of­fer­ings and col­lab­o­rat­ing with other artistes. His blend­ing of rhymes in street ver­nac­u­lar has en­deared him to fans who can re­late to the lyrics.

Since his rise to star­dom, the Khu­bet­soana-based rap­per has be­come a fea­ture on the lo­cal Hip Hop shows cal­en­dar and has been in­creas­ingly for­ay­ing into the South African en­ter­tain­ment scene.

Jiji F is also among the few in the dog-eat­dog lo­cal mu­sic in­dus­try get­ting some re­turns from his craft and, on cur­rent form, the most likely big act from Le­sotho.

His rise to star­dom can be partly at­trib­uted to the ef­forts of prom­i­nent mu­sic pro­moter, Moeketsi “In­di­vid­ual Max” Ma­noeli, who has also been bring­ing a host South African artists to Le­sotho such as Cassper Ny­ovest, Kid X, Vig­i­lante, Kwesta among oth­ers.

Ac­cord­ing to In­di­vid­ual Max, through hold­ing a num­ber of events in Jo­han­nes­burg, South Africa, he be­friended many artists from the neigh­bour­ing coun­try. He then used the con­nec­tions to pro­mote the lo­cal en­ter­tain­ment in­dus­try, and in turn, Jiji F.

“I met Jiji F through his brother who is a good friend of mine,” In­di­vid­ual Max said, adding that he iden­ti­fied ta­lent in the rap­per when he first heard him two years ago although he had never done artist man­age­ment be­fore.

“Ev­ery time I vis­ited his brother, Jiji F would make me lis­ten to his stuff and then asked me to be his man­ager. I told him I had never done that be­fore but we could try it and see where it would lead us.

“At first it was all about in­tro­duc­ing him to my con­nec­tions in South Africa as it had been his dream to tap into the mar­ket but the out­come ex­ceeded our ex­pec­ta­tions.”

Through In­di­vid­ual Max’s con­nec­tions, Jiji F last Au­gust man­aged to se­cure a gig at a Jo­han­nes­burg-based club called Kitch­en­ers Carvert. There­after, he re­leased his 18-track of­fer­ing, Ma­luti Green Cap­i­tal (MGC) which was well re­ceived by his fans.

Jiji F re­cently made waves on so­cial me­dia af­ter post­ing pic­tures of him­self at the set of South African prime time soapie Rhythm City. He is set to make a guest ap­pear­ance in an episode of the pop­u­lar show that will be aired in Au­gust.

“Jiji F’s ap­pear­ance in Rhythm City is a ma­jor mile­stone that has never been at­tained by any artist from Le­sotho,” In­di­vid­ual Max noted.

“The best thing is that he will ap­pear on the show record­ing his pop­u­lar track An­i­male, thus fur­ther ex­pos­ing him to the South African mar­ket since the soapie has a large fol­low­er­ship.”

He fur­ther re­vealed that they cur­rently shoot­ing the mu­sic video for An­i­male which will be screened on MTV Base and Chan­nel O among other con­ti­nen­tal tele­vi­sion chan­nels.

“End of July, Jiji F will tour South Africa and Le­sotho along­side prom­i­nent Sowe­to­based rap­per, Rea­son, and hope­fully a col­lab­o­ra­tive track will fol­low as talks are still on­go­ing re­gard­ing the song,” said In­di­vid­ual Max.

“We have worked very hard to get where we are, and give us a year or so and Jiji F will be among the top rap­pers in South Africa, the same way the likes of Cassper Ny­ovest have at­tained suc­cess.”

An up­com­ing Hip Hop DJ him­self, In­di­vid­ual Max said he and Jiji F form a for­mi­da­ble team, adding that in­vad­ing Africa would be their next port of call.

On his part, Jiji F paid trib­ute to In­di­vid­ual Max say­ing he was the best thing that have hap­pened to his ca­reer “since I am just a guy from Khu­bet­soana who would oth­er­wise not have never made it this far”.

di­rec­tor Mkhize takes Jiji F through the paces. The episode is set to air in au­gust.

JIJI F with

ac­tress amo Chidi.

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