How Google can boost your job search

Lesotho Times - - Jobs & Tenders -

CHANCES are good that you regularly use Google to search for any­thing and ev­ery­thing. How­ever, there are sev­eral less ob­vi­ous ways you can use spe­cial­ized fea­tures of this ubiq­ui­tous plat­form to add tremen­dous power and so­phis­ti­ca­tion to your job search.

When you un­der­stand the ins and outs of Google, you can find and an­a­lyze in­for­ma­tion, as well as make your­self more easily found by re­cruiters and oth­ers who seek peo­ple with your back­ground, skills and more. You can also learn how re­cruiters use Google to scout out can­di­dates for their clients. Try these tech­niques:

1. Take ad­van­tage of Google search. Peo­ple most com­monly use Google to con­duct sim­ple searches. Use ba­sic search func­tions to look up spe­cific peo­ple, com­pa­nies, job open­ings and so on.

How­ever, real power comes em­ploy­ing “AND,” “OR” and “NOT” (all caps) and quo­ta­tion marks in your search. When you in­clude two or more words within quotes, Google treats them as one term.

Thus, you will get dif­fer­ent re­sults if you search “Sales Jobs Bos­ton” ver­sus “sales jobs” AND Bos­ton. To learn more about how to use these and other op­er­a­tors, Google “Boolean search.” Tip: When you find searches that are ef­fec­tive, save the URLS of the search re­sults in a spread­sheet that you ded­i­cate just to searches. Then you can click on the URL in your spread­sheet later and not have to recre­ate the same search over and over again.

2. Un­der­stand Google Cus­tom Search to be more easily found. Google al­lows users to cre­ate cus­tom­ized search en­gines to search only within spe­cific sites or for other de­fined cri­te­ria.

For ex­am­ple, any large web­site typ­i­cally in­cor­po­rates a Google Cus­tom Search func­tion to al­low visi­tors to search for what­ever they want within the site.

By the same to­ken, peo­ple who coach re­cruiters on how to lo­cate tal­ent for their clients are of­ten teach­ing them how to em­ploy such search func­tion­al­ity to find online ré­sumés with key­words for­mat­ted in Word, PDF and even Pow­er­point. Tip: In or­der to be found online, cre­ate a per­sonal web­site, and in­clude in it your ré­sumé in at least one or two for­mats. If you’re a cre­ative type of pro­fes­sional, pub­lish your gallery online. Tag items with key­words that re­late to their con­tent, how you cre­ated them, ma­te­ri­als or pro­cesses uti­lized and so on. 3. Use Google Maps to plot tar­get com­pa­nies. If you have a free Google ac­count, you can cre­ate and save cus­tom maps with pin drops to lo­cate all the com­pa­nies of a given type. Go to to cre­ate a new map or open a saved one.

By keep­ing spread­sheets list­ing com­pa­nies to which you have ap­plied or tar­get com­pa­nies, you can view com­pany lo­ca­tions on a map to see dis­tance and travel time from your home. You can even im­port data into your map from Ex­cel, CSV and other com­mon spread­sheet for­mats. If you get stuck, search Youtube for “cre­ate cus­tom Google maps,” and many vis­ual tu­to­ri­als will ap­pear to guide you through the process step by step.

4. Set Google Alerts to stay up to the mo­ment with any­thing and ev­ery­thing. When you go to, you can set up as many searches as you want. You’ll re­ceive an email from Google at any­time to keep track of news in your field, tar­get com­pa­nies, events to at­tend, post­ings by peo­ple you want to fol­low and so on. You can spec­ify how of­ten you are no­ti­fied when re­sults are found.

5. Stay up to date with Google News. Google’s sub­site,, com­piles news from sources all over the globe. When you search within Google News, you can find the latest in­for­ma­tion on newsmakers in your field, com­pany events and fi­nan­cial in­for­ma­tion, new in­no­va­tions and tech­nol­ogy and any­thing else you can imag­ine. Tip: When you keep up with events in your field and in­dus­try, you’ll be well armed with things to talk about when you get to the in­ter­view stage of your job search. And if you’ve been un­em­ployed for a while, you can thereby show you aren’t “stale.”

6. Search for your­self on Google. It’s wise con­duct a search for your­self to pro­tect your online rep­u­ta­tion and to see what oth­ers can learn about you online. Don’t for­get to use all the vari­ant forms, spellings or com­mon mis­spellings of your name. When you in­clude “file­type:xls or file­type:xlsx” in your search, you may be sur­prised to see your name come up in a spread­sheet that lists at­ten­dees at events, such as pro­fes­sional con­fer­ences or col­lege re­unions.

When you are sat­is­fied with the re­sults, go back and cre­ate a Google Alert for your name(s) to see when­ever some­thing new about you ap­pears online.

— Us­news

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