Sadon’s new al­bum ‘sold out’

Lesotho Times - - Weekender - Mo­halenyane Phakela

RAP­PER, Sibu­siso “Sadon” Adon­tši’s latest of­fer­ing No Fear has al­ready made waves with 150 copies hav­ing been sold within three days of its re­lease.

The sopho­more al­bum was dropped last Fri­day and has since set the so­cial media sphere alight with fans fran­ti­cally en­quir­ing about where they can get a copy. Re­sul­tantly, the 150 copies that had been ini­tially printed were sold out.

Sadon had al­ready re­leased the tracks Books of the Bi­ble and Easy to Love as sin­gles prior to the al­bum’s re­lease. Books of The Bi­ble taps from his Chris­tian up­bring­ing, high­light­ing to his lis­ten­ers that the Bi­ble is not com­pli­cated but re­mains rel­e­vant to mod­ern-day life.

Easy to Love was aptly re­leased on Valen­tine’s Day and elicited nu­mer­ous com­ments on both Face­book and Twit­ter from ap­pre­cia­tive fans, while also re­ceiv­ing gen­er­ous air­play on ra­dio sta­tions. He said the sin­gles served to whet fans ap­petite for the al­bum re­lease, adding that it was one of many strate­gies be­ing em­ployed to mar­ket it.

“We do not nor­mally print many copies as my first of­fer­ing sold 400 copies over­all, but this time I am eye­ing a min­i­mum of 1 500 copies so my team is brain­storm­ing on in­no­va­tive ideas to sell past the quota,” Sadon said.

“We are yet to de­liver to the 10 dis­tricts of the coun­try and be­yond Le­sotho’s borders, but I can­not give the ex­act time­frame for that as we are still cor­re­spond­ing with our col­leagues in South Africa and Swaziland. But we will sweat till the al­bum takes us where we want to be, which is on top.”

His de­but 16-track al­bum Love, Hate and Tears, sold over 350 units in Le­sotho and Swaziland within a month of its re­lease in May 2013, which is no mean feat by lo­cal stan­dards.

The Mabote-born rap­per says his stage name means “fresh begin­nings” or the light to thou­sands. He dips into var­i­ous sub-gen­res of Hip Hop, whizzing lyri­cally be­tween Se­sotho, Swazi and English.

Sadon said his mu­sic is con­stantly evolv­ing as he is al­ways work­ing to im­prove his craft.

“Age has brought about the change in my style and life ex­pe­ri­ences have forced it to hap­pen,” he said.

“Lyri­cal growth and read­ing books have also played a ma­jor role in con­jur­ing the thought pro­vok­ing lyrics in No Fear.”

He said No Fear was a “rough tran­si­tion” from Love, Hate and Tears, adding that he was heart­ened that fans had liked it.

“The re­cep­tion to the al­bum is awe­some as peo­ple can now re­late to the sto­ry­lines within the tracks as they of­ten­ften send me texts quot­ing vers­eses from my songs and their in­ter­pre­ta­tionr pre­ta­tion of the mes­sage.

“Rap is easy but de­liv­er­ing a mes­sage while rap­pingng is quite a chal­lenge, but I be­lieveeve No Fear man­aged to achievee that,” said Sadon.

The 20-track al­bum­bum fea­tures the tal­ents of var­i­ousus Ba­sotho and South African pro­duc­ers.ucers. Some of the tracks in the al­buml­bum in­clude Africa Lis­ten, No Lie, Beauti-beau­ti­ful Love and Now You Know. It fea­tures the likes of Fredi Fonz, Cardo, Chino,o, Axo Mind, Jiji F, Nuch, Iso,so, OG S’killz, Linkeng and Leom-leomile among oth­ers.

Sibu­siso “Sadon” Adon­tši

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