Da­mario for­ays into re­gional mar­ket

Lesotho Times - - Weekender - Mo­halenyane Phakela

AFRO Pop sen­sa­tion, Da­mario,o, has set his sights be­yond Le­sotho’s border­sers with a drive to mar­ket his mu­sic in thee south­ern African re­gion.

Da­mario told the Week­ender this week he was now work­ing on en­sur­ingng his mu-mu­sic gets air­play in Botswana and Swaziland in ad­di­tion to South Africa whereere he has al­ready made in­roads since the re­lease of his sec­ond solo al­bum, My Jour­neyey 2, which fea­tures the hit Kha­lase e Ncha.

“I am cur­rently work­ing on or­gan­is­ing per­for­mance slots out­side the coun­try in places such as Johannesburg andnd in­creas-in­creas­ing the air­play of my mu­sic in Botswana and Swaziland as they were on­lyy re­cently made aware of my sec­ond al­bum,”” he said.

“Af­ter I did a cou­ple of showss in those coun­tries be­tween Novem­ber lastt year and March this year, I de­cided to mar­ketr­ket it be-be­yond South Africa be­cause of thehe pos­i­tive re­sponse.”

Da­mario said fans in Botswanaa and Swaziland had asked for copies off the al­bum.

“So I am work­ing with pro­mot­ersers from the two coun­tries as well as ex­tend­ing my South African reachach by ven­tur­ing into such cities suchch as Cape Town and Dur­ban,” he said,d, adding that he would de­lay work­ing on his third al­bum ow­ing to the de­mand for hi­sis cur­rent of­fer­ing.

The Khu­bet­soana-born muso added­dded that he would also soon remix Kha­lasee e Ncha, with which he has notched a num­berum­ber of ac­co­lades as well as the pseudonymnym “Mr Kha­lase e Ncha”.

“Due to the hype the sin­gle gen­er­ated,en­er­ated, I re­alised that I serve a flex­i­ble mar­ket and de­cided to do a House ver­sion of Kha­lase E Ncha since it is one of the gen­re­ses that are pop­u­lar around town,” said Da­mario.ario.

“I am work­ing with DJ Phyzix from Pre-pre­to­ria on the remix and fans can ex­pec­tx­pect it by the end of this month.”

Kha­lase e Ncha was recorded inn Pre­to­ria some­time in 2013 ahead of My Jour­ney 2 which was launched later on thatt year.

The track proved to be a hit up­on­pon its re-re­lease and even dom­i­nated Southth African ra­dio sta­tion, Lesedi FM’S charts on Ba2ca-ba2cada’s af­ter­noon show Rea Kubeletsa, sa, sit­ting on the num­ber one spot for two con­sec­u­tiveon­sec­u­tive weeks. It also won pride of placeace on TK FM’S Rocka Feela Hit Jam pro­gram­megramme in July last year, with the ra­dio sta­tion giv­ing Da­mario an award for the achieve­ment.

Ac­cord­ing to the gifted singer, Kha­lase E Ncha, which has el­e­ments of Dance­hall, is meant to reignite the spark in fad­ing re­la­tion­ships, re­mind­ing cou­ples of the hap­pier and ad­ven­tur­ous times when they first met. In the track, Da­mario urges cou­ples not to take each other for granted and just like when they first met.

Fur­ther­more, the song tells those ex­pe­ri­enc­ing dif­fi­cul­ties in their re­la­tion­ships due to fear, wor­ries, se­crets and inse­cu­ri­ties to not hide be­hind cun­ning crocodile’s smiles.


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