Damario forays into regional market
AFRO Pop sensation, Damario,o, has set his sights beyond Lesotho’s bordersers with a drive to market his music in thee southern African region.
Damario told the Weekender this week he was now working on ensuringng his mu-music gets airplay in Botswana and Swaziland in addition to South Africa whereere he has already made inroads since the release of his second solo album, My Journeyey 2, which features the hit Khalase e Ncha.
“I am currently working on organising performance slots outside the country in places such as Johannesburg andnd increas-increasing the airplay of my music in Botswana and Swaziland as they were onlyy recently made aware of my second album,”” he said.
“After I did a couple of showss in those countries between November lastt year and March this year, I decided to marketrket it be-beyond South Africa because of thehe positive response.”
Damario said fans in Botswanaa and Swaziland had asked for copies off the album.
“So I am working with promotersers from the two countries as well as extending my South African reachach by venturing into such cities suchch as Cape Town and Durban,” he said,d, adding that he would delay working on his third album owing to the demand for hisis current offering.
The Khubetsoana-born muso addeddded that he would also soon remix Khalasee e Ncha, with which he has notched a numberumber of accolades as well as the pseudonymnym “Mr Khalase e Ncha”.
“Due to the hype the single generated,enerated, I realised that I serve a flexible market and decided to do a House version of Khalase E Ncha since it is one of the genreses that are popular around town,” said Damario.ario.
“I am working with DJ Phyzix from Pre-pretoria on the remix and fans can expectxpect it by the end of this month.”
Khalase e Ncha was recorded inn Pretoria sometime in 2013 ahead of My Journey 2 which was launched later on thatt year.
The track proved to be a hit uponpon its re-release and even dominated Southth African radio station, Lesedi FM’S charts on Ba2ca-ba2cada’s afternoon show Rea Kubeletsa, sa, sitting on the number one spot for two consecutiveonsecutive weeks. It also won pride of placeace on TK FM’S Rocka Feela Hit Jam programmegramme in July last year, with the radio station giving Damario an award for the achievement.
According to the gifted singer, Khalase E Ncha, which has elements of Dancehall, is meant to reignite the spark in fading relationships, reminding couples of the happier and adventurous times when they first met. In the track, Damario urges couples not to take each other for granted and just like when they first met.
Furthermore, the song tells those experiencing difficulties in their relationships due to fear, worries, secrets and insecurities to not hide behind cunning crocodile’s smiles.