Ri­hanna un­touched by cen­sor­ship

Lesotho Times - - Entertainment -

LON­DON — ex­plicit mu­sic videos are to be given age rat­ings in an at­tempted govern­ment crack­down on graphic ma­te­rial watched by UK chil­dren on­line.

But the mea­sure will only ap­ply to songs pro­duced in the UK – so there will be no curbs on videos by con­tro­ver­sial over­seas artists such as Ri­hanna or Mi­ley Cyrus.

amer­i­can record la­bels – or the Us arms of global mu­sic com­pa­nies – are re­spon­si­ble for up­load­ing their own con­tent on­line. that means there will be no clas­si­fi­ca­tion for US videos that have been crit­i­cised in the past for show­ing nudity and vi­o­lence.

Ri­hanna sparked an out­cry last month with the video to her song B**** Bet­ter Have My Money, in­volv­ing a grue­some re­venge plot in which a house­wife is kid­napped, stripped and tor­tured.

Mps on tues­day night blasted the pol­icy, say­ing it had “more holes than swiss cheese”.

Un­der the UK scheme, videos pro­duced by la­bels in Bri­tain will carry the same five rat­ings as films – Univer­sal (U), Parental Guid­ance (pg) and age re­stric­tions 12, 15 and 18. is­sued by the Bri­tish Board of Film Clas­si­fi­ca­tion, they will take vi­o­lence, sex­ual con­tent and swear­ing into ac­count.

Min­is­ters say the move is driven by par­ents’ con­cerns that mu­sic videos con­tain lyrics and im­ages un­suit­able for young­sters. But with Us artists not cov­ered by the mea­sure, many are won­der­ing how ef­fec­tive it will be.

Labour’s cul­ture spokesman Chris Bryant said: “this pol­icy seems to have more holes than swiss cheese. there will be an in­cen­tive for pro­duc­ers to make their videos else­where.

“i ap­plaud the Govern­ment’s aim but worry that in the ex­e­cu­tion it will be at best in­ef­fec­tual and at worst could be coun­ter­pro­duc­tive.”

Claude Knights, boss of the char­ity Kid­scape, added: “the prob­lem is that the in­ter­net does not have any fron­tiers and young peo­ple can ac­cess con­tent from around the world.

“i’m not sure how in­tro­duc­ing rat­ings only for videos pro­duced in the UK will help mat­ters.“

How­ever, of­fi­cials say they hope the scheme will put pres­sure on the Us and other coun­tries to im­ple­ment sim­i­lar schemes. — IOL

RI­HANNA sparked an out­cry last month with the video to her song B**** Bet­ter have My Money.

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