Big Bar Raps un­leashes new of­fer­ing

Lesotho Times - - Entertainment - Mo­halenyane Phakela

BIG Bar Raps, has plot­ted his come­back in the Hip Hop game, af­ter a two-year hia­tus, with the re­lease of the sin­gle ti­tled Wa Sala.

Born Maieane Nkhahle, Big Bar Raps shot to fame with the sin­gle Hosane from his de­but 12-track al­bum The Ser­mon. The song rocked the air­waves fol­low­ing its re­lease, and was nom­i­nated for the Song of the Year cat­e­gory in the Ul­ti­mate Mu­sic Awards.

In an in­ter­view with the Week­ender this week, the rap­per, how­ever, said the al­bum did not do so well com­mer­cially, adding that he took a two-year break from mu­sic to re­view the mis­takes he made.

“The big­gest mis­take I made with my first pro­ject, The Ser­mon, was re­ly­ing too much on copy sales,” Big Bar Raps said.

“I also did not ap­pre­ci­ate the fact that the mar­ket is now more dig­i­tal with fans pre­fer­ring down­loads to hard copies. I took a break to watch the game from the side-lines so as to map a new strat­egy.”

This time around, Big Bar Raps said, he would not “waste time” selling hard copies of his mu­sic.

“There is cer­tainly no money in that. My plan is to dis­trib­ute the tracks freely and build the Big Bar Raps brand to max­imise its ex­po­sure,” he said.

“I now be­lieve that be­com­ing widely known will land me book­ings. I in­tent to mar­ket my brand in the form of ap­parel, which is a vi­able strat­egy.”

Turn­ing to Wa Sala, which was pro­duced by Ne­jah Beats and is al­ready be­ing played on lo­cal ra­dio sta­tions, the rap­per said it was meant to reac­quaint lis­ten­ers to his mu­sic.

“If you don’t know Big Bar Raps, then Wa Sala (you are left be­hind). The track fo­cuses on the hood life, the strug­gles we face and is also a cel­e­bra­tion of life,” he said.

“I draw in­spi­ra­tion from the leg­endary Bob Mar­ley be­cause of his pos­i­tive mind-set and ad­vo­cat­ing for the lib­er­a­tion of blacks. I am also a fan of lo­cal Afro Jazz group, Sanko­mota, as we share the goal of mo­ti­vat­ing and en­ter­tain­ing peo­ple si­mul­ta­ne­ously through song.”

He said in an in­dus­try full of peo­ple with “egos and bad at­ti­tudes”, it took pa­tience and a good heart to sur­vive.

“One should al­ways ex­pect hic­cups but also learn not to hold grudges,” he said.

“I have re­alised that most mu­si­cians are based in Maseru, so I am on a mis­sion to un­earth raw tal­ent from my neigh­bour­hood of Hlotse, un­der his sta­ble, Afrikaya Mu­sic. This will, hope­fully, end the monotony of hav­ing mu­sic only from one re­gion.”

BIG Bar Raps

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