How to choose the right prop­erty agent

Lesotho Times - - Property -

WITH the cur­rent stand­ing of the lo­cal prop­erty and new de­vel­op­ments spring­ing up all over, it can be in­cred­i­bly dif­fi­cult for a seller to choose an es­tate agent that can help him or her best mar­ket their prop­erty to achieve the de­sired price.

Be­low are five tips to keep in mind when se­lect­ing an agent:

1. Find an area ex­pert One of the big­gest mis­takes sellers make is choos­ing a well-recog­nised brand over an agent with his fin­ger on the pulse of the com­mu­nity. Know­ing how to mar­ket a prop­erty in a spe­cific area can make the dif­fer­ence be­tween get­ting your home sold or not.

2. Cer­ti­fied En­sure the agency you’re deal­ing with is cer­ti­fied with the ap­pro­pri­ate bod­ies to en­sure you’re deal­ing with qual­i­fied agents that will ad­here to a strict ethics code.

3. Dig­i­tal pres­ence Mar­ket­ing prop­erty has changed sub­stan­tially in the past few years, and the dom­i­nance of the dig­i­tal world has had a ma­jor im­pact on the way prop­er­ties are mar­keted.

Check online to see if the agent mar­kets cur­rent prop­er­ties on their dig­i­tal so­cial media pro­files, their web­site, as well as nec­es­sary prop­erty list­ing por­tals. If your agent is ac­tive and has a great dig­i­tal foot­print, your prop­erty will be­come a part if this mar­ket­ing web.

4. Com­mu­ni­ca­tion and hon­esty Ask the agent for tes­ti­mo­ni­als and con­tactable ref­er­ences. Call those ref­er­ences and ask them whether their deal­ing with the agent in ques­tion was trans­par­ent and if they al­ways felt that com­mu­ni­ca­tion lines were open.

This is in­cred­i­bly im­por­tant, re­mem­ber this per­son is prob­a­bly han­dling the sin­gle big­gest in­vest­ment you’ll ever make. You need to be able to trust them.

5. Plan­ning and strat­egy Ask the agent what their short- and medi­umterm strat­egy is for your prop­erty, and if they have an ac­tiv­ity plan. Things like know­ing whether your prop­erty will be mar­keted to a con­tact data­base need to be un­der­stood. — Prop­erty24

SELLERS need to en­sure they are deal­ing with qual­i­fied agents that will ad­here to a strict ethics code.

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