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Cape Town, 24th Septem­ber, 2014 – To­day Hun­gry Lion set a new Guin­ness World Record for the largest serv­ing of fried chicken ever. To cel­e­brate Her­itage Day, over 1.6 tonnes (1,631.216kg) of free chicken was served to Mitchells Plain res­i­dents. Ac­cord­ing to Tasha­lene Reid, Brand Mar­ket­ing Man­ager at Hun­gry Lion, the main aim of the record at­tempt was to give back to one of Hun­gry Lion’s most loyal com­mu­ni­ties. Mitchells Plain res­i­dents re­ceived 13,644 free pieces of Hun­gry Lion King Sized Chicken with a free Coca-cola.

“Not only did we put smiles on thou­sands of faces, to­day was also about Hun­gry Lion (a Proudly South African brand) break­ing the world record within a com­mu­nity that sup­ports us ev­ery day, there­fore Her­itage Day was the per­fect day to cre­ate an event like this, which is all about friends and fam­ily com­ing to­gether to cel­e­brate the di­ver­sity of our proudly South African her­itage.”

Hun­grylion smashed the cur­rent world record of 1,076kg with a serv­ing of over 1.6 tonnes of free chicken served to par­tic­i­pants from a mega sized, four me­tre high ver­sion of the iconic Hun­gry Lion Pride Bucket, which was spe­cially pro­duced for the Guin­ness World Record at­tempt. In 2010, the record was claimed by KFC in Ken­tucky, Louisiana, with a serv­ing of 907kg, in cel­e­bra­tion of its 70th birth­day. In 2011, the record was bro­ken in Ja­pan by the Qatar Food Com­pany at the Karaage* Fes­ti­val with a serv­ing weigh­ing in at 1,076kg.

While queu­ing at Lib­erty Prom­e­nade Mall, crowds were en­ter­tained by the pop­u­lar Shoprite Top­stars singers, a com­pi­la­tion of 12 top singers from the com­pe­ti­tions’ eight year his­tory. The group of singers re­cently re­leased their All-stars CD and per­formed from the Co­caCola mobile con­cert rig erected at the event. When the an­nounce­ment was made by Guy Macdon­ald of Good­hope FM that the record had been bro­ken, the crowd erupted with loud cheers.the event was the cul­mi­na­tion of Hun­gry Lion’s suc­cess­ful ‘Lucky Bucket’ cam­paign which has seen over 2 mil­lion dig­i­tal voucher down­loads, a dou­bledigit sales growth for the brand and a in­crease in brand en­gage­ment by more than 200% than the cur­rent Fast Food industry bench­mark.

“We have handed out over R10-mil­lion in prizes since the in­cep­tion of the cam­paign, which ran na­tion­ally in line with our Give Mzansi More brand prom­ise,”

says Reid. The com­pe­ti­tion’s R100,000 grand prize win­ner, Tracy-ann Links, who lives in At­lantis, Cape Town, re­ceived her cheque on stage, at the event. When ini­tially be­ing no­ti­fied that she had won, she was over­come with emo­tion and said that as a teacher and mother, the money would change her life for­ever.

“While we chose Cape Town as the des­ti­na­tion to break the record, we are also of­fer­ing a spe­cial Her­itage Day Feast (R50 for six pieces of our de­li­cious BIG­GER King Sized Chicken and 3 full por­tions of our thick cut chips) across South Africa in our 167 out­lets for to­day,” Reid adds.

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