Youth business show launched
THE Ministry of Gender, Youth, Sports and Recreation has joined forces with Maluti Mountain Brewery (MMB) and the United Nations Development Program (UNDP) in launching a youth entrepreneurship programme which will be broadcast on national television next month.
Titled, Serumula Sa Bacha, the programme is meant to foster youth creativity and economic participation. Much like the British reality game show The Apprentice, the programme will see aspiring entrepreneurs compete to have their business proposals receive funding.
Serumula Sa Bacha is set to be aired on Saturdays at 8am from the first weekend of December, featuring 50 contestants from MMB’S youth entrepreneurship development programme, Kickstart.
In his keynote address during the launch ceremony at Avani Maseru Hotel yesterday, Gender, Youth, Sports and Recreation Minister, Mathibeli Mokhothu, urged the private sector to support government initiatives to promote budding entrepreneurs.
“Lesotho is among many countries grappling with high levels of poverty and unemployment. Entrepreneurship is the cornerstone of economic growth for every developing country,” he said.
“Serumula Sa Bacha has the potential of changing the mindset of our youth by turning proposals into sustainable businesses. Many business ideas die because the youth do not have the necessary skills to make them viable and also lack financial support.”
He added that while not all of the contestants would win the top prize, they, and the viewers at home, would learn invaluable lessons during the course of the programme.
“Television is the most appropriate medium for this programme since young people will be educated and entertained at the same time,” said Mr Mokhothu.
On the MMB’S part, the brewery’s Director of Corporate Affairs, Nthati Moorosi, said Serumula Sa Bacha would showcase the criteria used to award Kickstart winners.
Kickstart trains and finances budding entrepreneurs selected through an application process by an independent team of business experts.
“We normally have people who try their luck by applying for an MMB grant, not knowing what it really takes to come up with a bankable business idea,” Ms Moorosi said.
“Since Serumula Sa Bacha would be broadcast on national television, viewers at home will be able to see the interviews of the participants, the training programme and what makes an idea viable.
“They will also learn how to prepare a proper business proposal which, in turn, will make our work easier when we launch the Kickstart project next year.”
She said the programme would also enable viewers to identify business ideas they could implement in their localities.
“Serumula Sa Bacha can inspire viewers at home with business ideas they had not thought of. That is why MMB is excited to be part of this project,” said Ms Moorosi.
Gender, Youth, Sports and recreation Minister Mathibeli Mokhothu.