Youth busi­ness show launched

Lesotho Times - - Business - Mo­halenyane Phakela

THE Min­istry of Gen­der, Youth, Sports and Recre­ation has joined forces with Ma­luti Moun­tain Brew­ery (MMB) and the United Na­tions De­vel­op­ment Pro­gram (UNDP) in launch­ing a youth en­trepreneur­ship pro­gramme which will be broad­cast on na­tional tele­vi­sion next month.

Ti­tled, Serumula Sa Bacha, the pro­gramme is meant to foster youth cre­ativ­ity and eco­nomic par­tic­i­pa­tion. Much like the Bri­tish re­al­ity game show The Ap­pren­tice, the pro­gramme will see as­pir­ing en­trepreneurs com­pete to have their busi­ness pro­pos­als re­ceive fund­ing.

Serumula Sa Bacha is set to be aired on Satur­days at 8am from the first week­end of De­cem­ber, fea­tur­ing 50 con­tes­tants from MMB’S youth en­trepreneur­ship de­vel­op­ment pro­gramme, Kick­start.

In his key­note ad­dress dur­ing the launch cer­e­mony at Avani Maseru Ho­tel yes­ter­day, Gen­der, Youth, Sports and Recre­ation Min­is­ter, Mathi­beli Mokhothu, urged the pri­vate sec­tor to sup­port govern­ment ini­tia­tives to pro­mote bud­ding en­trepreneurs.

“Le­sotho is among many coun­tries grap­pling with high lev­els of poverty and un­em­ploy­ment. En­trepreneur­ship is the cor­ner­stone of eco­nomic growth for ev­ery de­vel­op­ing coun­try,” he said.

“Serumula Sa Bacha has the po­ten­tial of chang­ing the mind­set of our youth by turn­ing pro­pos­als into sus­tain­able busi­nesses. Many busi­ness ideas die be­cause the youth do not have the nec­es­sary skills to make them vi­able and also lack fi­nan­cial sup­port.”

He added that while not all of the con­tes­tants would win the top prize, they, and the view­ers at home, would learn in­valu­able lessons dur­ing the course of the pro­gramme.

“Tele­vi­sion is the most ap­pro­pri­ate medium for this pro­gramme since young peo­ple will be ed­u­cated and en­ter­tained at the same time,” said Mr Mokhothu.

On the MMB’S part, the brew­ery’s Di­rec­tor of Cor­po­rate Affairs, Nthati Moorosi, said Serumula Sa Bacha would show­case the cri­te­ria used to award Kick­start win­ners.

Kick­start trains and fi­nances bud­ding en­trepreneurs se­lected through an ap­pli­ca­tion process by an in­de­pen­dent team of busi­ness ex­perts.

“We nor­mally have peo­ple who try their luck by ap­ply­ing for an MMB grant, not know­ing what it re­ally takes to come up with a bank­able busi­ness idea,” Ms Moorosi said.

“Since Serumula Sa Bacha would be broad­cast on na­tional tele­vi­sion, view­ers at home will be able to see the in­ter­views of the par­tic­i­pants, the train­ing pro­gramme and what makes an idea vi­able.

“They will also learn how to pre­pare a proper busi­ness pro­posal which, in turn, will make our work eas­ier when we launch the Kick­start pro­ject next year.”

She said the pro­gramme would also en­able view­ers to iden­tify busi­ness ideas they could im­ple­ment in their lo­cal­i­ties.

“Serumula Sa Bacha can in­spire view­ers at home with busi­ness ideas they had not thought of. That is why MMB is ex­cited to be part of this pro­ject,” said Ms Moorosi.

Gen­der, Youth, Sports and recre­ation Min­is­ter Mathi­beli Mokhothu.

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