DJ Sbu brings Mofaya to Le­sotho

Lesotho Times - - Weekender - Mo­halenyane Phakela

SOUTH African record­ing artist and busi­ness­man, DJ Sbu ( pic­tured), is set to foray his en­ergy drink, Mofaya, into the Le­sotho mar­ket with a launch cer­e­mony on 4 De­cem­ber 2015.

The ra­dio per­son­al­ity launched the en­ergy drink in South Africa ear­lier this year, with the tar­get mar­ket be­ing young peo­ple and sports en­thu­si­asts.

Mofaya’s sales rep­re­sen­ta­tive for Le­sotho, Makhotso Nthako, told the Week­ender this week that DJ Sbu’s visit was also meant to up­lift bud­ding en­trepreneurs in Le­sotho.

“DJ Sbu and his Mofaya team are cur­rently on a tour pro­mot­ing the Mofaya en­ergy drink be­yond South Africa. They started the tour in Swazi­land and this time around they will in­vade Le­sotho,” Nthako said.

“The event will not just be about mar­ket­ing the en­ergy drink, but also em­pow­er­ing young en­trepreneurs with a busi­ness op­por­tu­nity. As an en­tre­pre­neur, DJ Sbu in­tends to mo­ti­vate and help young Africans to be to be em­ploy­ers who can run their own busi­nesses.”

She said DJ Sbu would also iden­tify po­ten­tial Mofaya dis­trib­u­tors and equip them with busi­ness skills dur­ing the launch cer­e­mony at the Ha Matala-based Club De Fasto.

“Al­though I am not sure what cri­te­ria will be used to se­lect the dis­trib­u­tors, some Ba­sotho youths will land a life­time op­por­tu­nity,” said Nthako.

“The Mofaya team will make fol­low ups on the ben­e­fi­cia­ries to en­sure they flour­ish and pro­vide them with as­sis­tance where nec­es­sary.”

Mean­while, Mofaya has also been shrouded in con­tro­versy af­ter the South African Bureau of Stan­dards (SABS) found it was not of­fi­cially ap­proved and car­ried its stamp il­le­gally in April this year.

“The SABS has re­cently iden­ti­fied a num­ber of com­pa­nies that have vi­o­lated its leg­is­la­tion by ap­pend­ing the SABS mark of ap­proval on their prod­ucts with­out go­ing through the proper cer­ti­fi­ca­tion process,” the bureau said in a me­dia state­ment.

“One such com­pany, which has been ac­tive on the is­sue of the SABS mark of ap­proval on so­cial me­dia, pro­duces the en­ergy drink, Mofaya. The prod­uct must pass var­i­ous SABS pro­to­cols and this in­volves fac­tory in­spec­tions, lab­o­ra­tory tests and SABS Ac­cred­i­ta­tion Ap­provals Board sign off. Only af­ter th­ese rig­or­ous pro­cesses have been com­pleted and passed, can the SABS mark of ap­proval be af­fixed to the prod­uct.”

How­ever, ac­cord­ing to Nthako, Mofaya had since been ap­proved by the SABS.

She added that DJ Sbu, who is be­lieved to be the masked kwaito artist Mzekezeke, would also per­form some of his hits dur­ing the launch cer­e­mony.

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