All set for Vo­da­com Summa Feva

Lesotho Times - - Weekender - Mo­halenyane Phakela

ALL roads will lead on Fri­day to the an­nual all-night mu­sic ex­trav­a­ganza, Vo­da­com Summa Feva, at Set­soto Sta­dium.

Dubbed the fes­ti­val of the year, the Vo­da­com Summa Feva has grown in stature to be­come one of Le­sotho’s premier fes­ti­vals and an ea­gerly awaited event that sets the tone for the fes­tive sea­son.

It was launched in 2007 by Vo­da­com Le­sotho (VCL) to thank the telecom­mu­ni­ca­tions gi­ant’s cus­tomers for their sup­port. The fes­ti­val is renowned for its line-up of both lo­cal and in­ter­na­tional acts which have at­tracted mas­sive turnouts of rev­ellers from both Le­sotho and abroad.

This year, the fes­ti­val will be head­lined by Amer­i­can House mu­sic group, Tor­tured Soul. The New York-based live house-mu­sic group com­prises Ethan White on keys and back­ing vo­cals, John-chris­tian Urich on drums and lead vo­cals, and bassist Ja­son Kriv­eloff.

Vo­da­com Summa Feva also boasts a stel­lar line-up that in­cludes South Africa’s Black Coffee, Black Mo­tion, Oskido, Shimza, DBN Nytz, Uhuru, DJ Zinhle, DJ Milk­shake, Zola, Khuli Chana, Ok­malumkoolkat, Ab Crazy and Ba2­cada. The lo­cal con­tin­gent in­cludes DJ Ebonix, Nine24, Bootz, Vesta, Li­nah, Kop­per, Dee Pee, Har­ris T, Afro DJ, J-cob, OGM, Kopano the First, MIP, Con­verse He­roes and, for the first time, dance­hall and reg­gae group Ragga Vybz.

Ac­cord­ing to Vo­da­com Le­sotho Se­nior Mar­ket­ing Spe­cial­ist, Sekonyela Mata­mane, all is set for the “fes­ti­val of the year”, with se­cu­rity beefed up to en­sure the safety of rev­el­ers and artists.

“We al­ways in­vite var­i­ous stake­hold­ers in the se­cu­rity sec­tor, be it pub­lic and pri­vately-owned. Last year, the army pro­vided se­cu­rity for the first time and this year we will also have the po­lice Spe­cial Op­er­a­tions Unit,” Mata­mane told the Week­ender this week.

“Our goal is to en­sure thieves don’t even think of steal­ing any­thing. How­ever, we still urge rev­ellers to al­ways be care­ful.”

He said since the ob­jec­tive of the fes­ti­val is to thank VCL cus­tomers for their un­wa­ver­ing sup­port, the artists were lined-up in re­sponse to fan re­quests.

“The fes­ti­val is all about ap­pre­ci­at­ing our cus­tomers who al­ways sup­port us, there­fore we al­ways look for artists they like and those they dream of watch­ing per­form live since they mostly see them on tele­vi­sion,” Mata­mane said.

“For us, it is not a mat­ter of where the artists come from but about what ap­peals to our cus­tomers. Our in­ten­tion is not to make lo­cal artists feel in­fe­rior to for­eign acts as they all know that we have a num­ber of projects di­rected at up­lift­ing them such as the Vo­da­com Su­per­stars and other cam­paigns.”

He said they ne­go­ti­ated with artists they book bear­ing in mind the re­sources at their dis­posal.

“A large chunk of our bud­get is de­voted to hir­ing the equip­ment needed to make the fes­ti­val a suc­cess. We ac­tu­ally do not have a bud­get for artists, so we book any­one we feel should be on the lineup,” said Mata­mane.

Lo­cal artists, he said, should not de­mand high ap­pear­ance fees merely be­cause for­eign acts are do­ing the same.

“It all de­pends on the mer­its of each in­di­vid­ual artist. We also do not un­der­stand why lo­cal acts charge lower fees through­out the year at dif­fer­ent events but tend to de­mand much more when it comes to Summa Feva,” Mata­mane said.

South Africa’s DJ Black Coffee.

Newspapers in English

Newspapers from Lesotho

© PressReader. All rights reserved.