Social media guide for professionals
Social media is more than a communication tool; it also gives us real-time updates on sports, entertainment and politics. The acceptance and use of social media has moved into corporations and small businesses as well. companies use these tools to promote products and services and stay connected to their fans. Social media gives them the opportunity to respond to inquiries almost instantly.
as with all things, there are pros and cons to using social media, which include being aware that each person has an audience, and that audience may not always be private. anything you post on the internet is public information and can be shared with an even wider audience.
The problem with sharing personal information is that sometimes it gets picked up by people you would not expect to care. over the last 10 years, recruiters have adapted to social media and use the internet to research potential candidates.
it is fun to share photos with your friends around the world, but be aware that recruiters will not be impressed if they see photos of drunken or offensive behaviour. consider this: you are one of two final candidates and you both meet the criteria for a job, and you both have excellent qualifications. Now, imagine which one of you the recruiter will select based on content you have posted on the internet.
Protecting your reputation online is as important as protecting your financial information. a good rule to follow is this: don’t post anything that would embarrass your parents, your spouse or your children. Recruiters use social media to screen candidates, and have rejected candidates for; posting inappropriate photos and comments and posting negative comments about their employer.
Social media sites that recruiters visit to screen candidates often include; Facebook, Twitter and linkedin. But they also have access to Pinterest, instagram, Myspace and dozens of other sites where you may have posted information. Do not post photographs of inappropriate behaviour on these sites or anywhere else, even if you think it is funny.
Social media is a great tool for sharing in- formation with your friends and family, but keep in mind that everything you post can be seen by someone that may potentially want to hire you in the future.
once you have uploaded something to the web, it could very well be impossible to remove it. You’re lucky if it hasn’t yet been downloaded or screen grabbed and reshared.
The fact is that social media platforms are being used as a recruitment tool by employers – a practice that is becoming more popular – and it is your responsibility to know what content is associated with your name on the internet.
it doesn’t matter how impressive your cv is, you will not get called for an interview if your online persona puts recruiters off. Your online footprint is a reflection of your personal brand and your profile, status updates, threads and pictures form a picture that may influence a potential employer’s hiring decision. Deal-breakers Not having a social profile. A candidate that is more visible online and therefore less of a gamble is more appealing; You liked a Facebook page that supports any form of illegal activity; You have advocated for controversial issues; You spread gossip; You constantly complain; You insult others; You’re always partying, drinking or drunk; You participate in dangerous or illegal activities and post images of guns, drugs or fights; You’ve admitted to hating your job, boss and colleagues; Your social updates contradict your cv. Deal-makers When your name is Googled, the first results display positive information about you; a professional snapshot or summary about yourself; a showcase of your skillset is easily found; Your accomplishments can be verified; You naturally receive positive comments from peers; You show interest in the company you’d like to work for, and like, share and comment on their social company pages; Show interest in your chosen career path; Participation in discussions and intelligent debates regarding current issues in your industry; a good network of like-minded individuals; Your unique personality shines through.
A NEW job builds confidence.