So­cial me­dia guide for pro­fes­sion­als

Lesotho Times - - Jobs & Tenders -

So­cial me­dia is more than a com­mu­ni­ca­tion tool; it also gives us real-time up­dates on sports, en­ter­tain­ment and pol­i­tics. The ac­cep­tance and use of so­cial me­dia has moved into cor­po­ra­tions and small busi­nesses as well. com­pa­nies use th­ese tools to pro­mote prod­ucts and ser­vices and stay con­nected to their fans. So­cial me­dia gives them the op­por­tu­nity to re­spond to in­quiries al­most in­stantly.

as with all things, there are pros and cons to us­ing so­cial me­dia, which in­clude be­ing aware that each per­son has an au­di­ence, and that au­di­ence may not al­ways be pri­vate. any­thing you post on the in­ter­net is pub­lic in­for­ma­tion and can be shared with an even wider au­di­ence.

The prob­lem with shar­ing per­sonal in­for­ma­tion is that some­times it gets picked up by peo­ple you would not ex­pect to care. over the last 10 years, re­cruiters have adapted to so­cial me­dia and use the in­ter­net to re­search po­ten­tial can­di­dates.

it is fun to share pho­tos with your friends around the world, but be aware that re­cruiters will not be im­pressed if they see pho­tos of drunken or of­fen­sive be­hav­iour. con­sider this: you are one of two fi­nal can­di­dates and you both meet the cri­te­ria for a job, and you both have ex­cel­lent qual­i­fi­ca­tions. Now, imag­ine which one of you the re­cruiter will se­lect based on con­tent you have posted on the in­ter­net.

Pro­tect­ing your rep­u­ta­tion on­line is as im­por­tant as pro­tect­ing your fi­nan­cial in­for­ma­tion. a good rule to fol­low is this: don’t post any­thing that would em­bar­rass your par­ents, your spouse or your chil­dren. Re­cruiters use so­cial me­dia to screen can­di­dates, and have re­jected can­di­dates for; post­ing in­ap­pro­pri­ate pho­tos and com­ments and post­ing neg­a­tive com­ments about their em­ployer.

So­cial me­dia sites that re­cruiters visit to screen can­di­dates of­ten in­clude; Face­book, Twit­ter and linkedin. But they also have ac­cess to Pin­ter­est, in­sta­gram, Mys­pace and dozens of other sites where you may have posted in­for­ma­tion. Do not post pho­to­graphs of in­ap­pro­pri­ate be­hav­iour on th­ese sites or any­where else, even if you think it is funny.

So­cial me­dia is a great tool for shar­ing in- for­ma­tion with your friends and fam­ily, but keep in mind that ev­ery­thing you post can be seen by some­one that may po­ten­tially want to hire you in the fu­ture.

once you have up­loaded some­thing to the web, it could very well be im­pos­si­ble to re­move it. You’re lucky if it hasn’t yet been down­loaded or screen grabbed and re­shared.

The fact is that so­cial me­dia plat­forms are be­ing used as a re­cruit­ment tool by em­ploy­ers – a prac­tice that is be­com­ing more pop­u­lar – and it is your re­spon­si­bil­ity to know what con­tent is as­so­ci­ated with your name on the in­ter­net.

it doesn’t mat­ter how im­pres­sive your cv is, you will not get called for an in­ter­view if your on­line per­sona puts re­cruiters off. Your on­line foot­print is a re­flec­tion of your per­sonal brand and your pro­file, sta­tus up­dates, threads and pic­tures form a pic­ture that may in­flu­ence a po­ten­tial em­ployer’s hir­ing de­ci­sion. Deal-break­ers Not hav­ing a so­cial pro­file. A can­di­date that is more vis­i­ble on­line and there­fore less of a gam­ble is more ap­peal­ing; You liked a Face­book page that sup­ports any form of il­le­gal ac­tiv­ity; You have ad­vo­cated for con­tro­ver­sial is­sues; You spread gos­sip; You con­stantly com­plain; You in­sult oth­ers; You’re al­ways par­ty­ing, drink­ing or drunk; You par­tic­i­pate in dan­ger­ous or il­le­gal ac­tiv­i­ties and post im­ages of guns, drugs or fights; You’ve ad­mit­ted to hat­ing your job, boss and col­leagues; Your so­cial up­dates con­tra­dict your cv. Deal-mak­ers When your name is Googled, the first re­sults dis­play pos­i­tive in­for­ma­tion about you; a pro­fes­sional snap­shot or sum­mary about your­self; a show­case of your skillset is eas­ily found; Your ac­com­plish­ments can be ver­i­fied; You nat­u­rally re­ceive pos­i­tive com­ments from peers; You show in­ter­est in the com­pany you’d like to work for, and like, share and com­ment on their so­cial com­pany pages; Show in­ter­est in your cho­sen ca­reer path; Par­tic­i­pa­tion in dis­cus­sions and in­tel­li­gent de­bates re­gard­ing cur­rent is­sues in your in­dus­try; a good net­work of like-minded in­di­vid­u­als; Your unique per­son­al­ity shines through.

— ca­reers24

A NEW job builds con­fi­dence.

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