Mod­els to learn tricks of the trade

Lesotho Times - - Entertainment - Mo­halenyane Phakela Mo­halenyane Phakela

SOUTH Africa-based ac­tor Matli Mo­hapeloa has part­nered with Metro FM pre­sen­ter, Mo Flava, in or­gan­is­ing an Easter bash slated for Maseru Mall-based restau­rant on 26 March 2016.

Mo­hapeloa’s Em­pot Events and Mo Flava’s Alight Me­dia were also be­hind the M.A.D (Mad About De­cem­ber) held at the same event last TGEE Modelling Agency is set to host a train­ing sem­i­nar for ex­pe­ri­enced and bud­ding beauty queens meant to en­lighten them on the op­er­a­tions of the in­dus­try.

Ac­cord­ing to the agency’s owner, Thato “Gee” Fonya, the aim of the sem­i­nar was also to equip the mod­els with the skills needed to year. Mo­hapeloa, who also used to host the an­nual Ke De­cem­ber Boss party, has fea­tured in a num­ber of high pro­file pro­grammes such as Scan­dal, Rhythm City, Za­bal­aza and the sit­com Nomzamo among make a liv­ing from the sec­tor. He said the clos­ing date for ap­pli­ca­tions would be 16 March 2016 with the work­shop to be held the fol­low­ing Satur­day.

“Our in­ten­tion is to take the modelling in­dus­try to the next level since it is still in its for­ma­tive stages,” said Fonya.

“For starters, we have so many pageants in the coun­try but the or­gan­is­ers don’t equip the oth­ers.

In an in­ter­view with the Week­ender from his Jo­han­nes­burg base, Mo­hapeloa said the event, dubbed Mad About Easter, was spurred by the suc­cess of the De­cem­ber event. con­tes­tants with the skills they need to suc­ceed, but rather fo­cus on the rou­tines se­lected for that par­tic­u­lar pageant.

“This ap­proach has cre­ated prob­lems, es­pe­cially if they con­tes­tants are se­lected to rep­re­sent the coun­try in­ter­na­tion­ally where they fail to match the stan­dards of their com­peti­tors.”

He said it was not ap­par­ent to most peo­ple in the sec­tor that there are var­i­ous cat­e­gories of modelling.

“The par­tic­i­pants will be trained in four ar­eas:; com­mer­cial or cat­a­log modelling, fash­ion or run­way modelling, pro­mo­tional modelling and char­ac­ter modelling,” Fonya said adding that the venue would be de­ter­mined by the num­ber of peo­ple who will reg­is­ter.

He said modelling was not lim­ited to fash­ion shows or beauty pageants. “Modelling does not only mean skinny tall girls, but also chubby ladies (plus size mod­els) and men as well,” said Fonya.

“Fash­ion shows and bill­boards use cer­tain types of mod­els based on the prod­uct be­ing mar­keted, while cam­paigns di­rected at spe­cific com­mu­ni­ties make use of mod­els that can ef­fec­tively pass the mes­sage.

“Our fa­cil­i­ta­tors will teach the en­trants to dif­fer­en­ti­ate be­tween the cat­e­gories and what type of modelling each cat­e­gory needs.”

He said the ses­sions would be fa­cil­i­tated by Rorisang Mot­lomelo who won such ti­tles as Miss Vo­da­com PC 2009 and Miss Le­sotho 2010 as well as be­ing Miss Africa se­cond princess in 2012.

The fa­cil­i­ta­tors also in­clude Molulela Monyake who is the reign­ing Miss Tourism Le­sotho and Liot­loa Tšehlo who is knowl­edge­able about the fash­ion in­dus­try and brand­ing. Bakoena Mokoena, Bataung Kha­rasi and Thabo Ma­siu will cater for as­pir­ing male mod­els.

“We in­tend to cre­ate a com­mu­nity of pro­fes­sional mod­els with our agency be­ing a link point be­tween the model and clients since we would know which model best suits a cer­tain cam­paign,” Fonya said.

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