Busi­ness sem­i­nars to im­part life skills

Lesotho Times - - Business - Retha­bile Pitso

MAR­KET­ING firm, Va­lence alence Group, will on Satur­day launch a se­ries eries of sem­i­nars in Khu­bet­soana meant to equip youths with life skills needed to suc­ceed­ceed in busi­ness.

Va­lence Group founderer and Man­ag­ing Di­rec­tor Alex Mot­sieloa Nonyane (pic­tured) told the Le­sotho Times this week the ini­tia­tive was part of the com­pany’s cor­po­rate so­cial re­spon­si­bil­ity ini­tia­tive tia­tive and meant to equip un­em­ployed youths ths with sus­tain­able life, ca­reer and busi­ness usiness skills. The com­pany spe­cialises s in mar­ket­ing com­mu­ni­ca­tions andd or­gan­i­sa­tional devel­op­ment.

“It is ev­i­dent that thee short­age of jobs in the coun­try is cre­at­ing se­ri­ous so­ci­etal prob­lems and threat­ens the liveli­hoods eli­hoods of youths, with many off them be­com­ing de­spon­dent as s a re­sult. That is what moveded us to find ways to ad­dresss the is­sue,” Mr Nonyane said.d.

“We came up with the idea of the Va­lence Acad­cademy which tar­gets youth­suths be­tween 15 and 30 yearsears of age who are of­ten foundund idling around in com­mu­nii ties for lack of bet­ter things to do.”

Mr Nonyane said the ini­tia­tive was in­spired by the re­cently re­viewed Mi­cro Small Medium En­ter­prises (MSME) pol­icy which seeks, among other things, to erad­i­cate poverty among youths through busi­ness devel­op­ment.

“The Min­istry of Small Busi­ness Devel­op­ment Co­op­er­a­tives and Mar­ket­ing has re­viewed the MSME pol­icy of 2011 which iden­ti­fies lack of skills and tech­nol­ogy trans­fer as one of the chal­lenges fac­ing the sec­tor,” he said.

The pol­icy doc­u­ment also states that world-wide ex­pe­ri­ences on MSME pro­mo­tion demon­strate that the pro­vi­sion of qual­ity busi­ness devel­op­ment ser­vices, in­clud­ing en­trepreneur­ship train­ing, is cen­tral to the suc­cess of small busi­nesses.

While ac­knowl­edg­ing the role of gov­ern­ment agen­cies in com­ing up with in­ter­ven­tions tar­geted at en­hanc­ing women and youth en­trepreneur­ship, Mr Nonyane how- ever em­pha­sized the need for the pri­vate sec­tor to con­trib­ute as well.

“We ac­knowl­edge that gov­ern­ment agen­cies such as the Ba­sotho En­ter­prise and Devel­op­ment Cor­po­ra­tion, SMME Sup­port Net­work and min­istries like the Min­istry of Trade and In­dus­try as well as Min­istry of Gen­der and Youth, Sports and Re­cre­ation are al­ready ad­dress­ing the is­sue,” he said, adding, “but we have also seen the need for the pri­vate sec­tor to take up the task.”

Mr Nonyane said his com­pany was ne­go­ti­at­ing with var­i­ous or­gan­i­sa­tions to also as­sist by pro­vid­ing op­por­tu­ni­ties for youths.

“The Le­gal Voice has been in­vited to the launch as one of the or­gan­i­sa­tions that can lend sup­port to this ini­tia­tive,” he said.

“We are also talk­ing to them to take qual­i­fy­ing par­tic­i­pants as sales con­sul­tants on pro­ba­tion. The idea is to en­able the youths to gain work ex­pe­ri­ence. We hope to ex­tend this of­fer to other cor­po­rates as we con­tinue the out­reach.”

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