Adventure show showcases tourism sites
ECONET Telecommunication Lesotho (ETL) has launched its Matsebetsebe Cash Promotion in which a variety of cars, cash and airtime prizes are up for grabs. According to a statement released by the telecommunications giant this week, the promotion will run until 17 September 2016 and create “lifechanging opportunities for scores of Econet customers”. ETL prepaid and contract subscribers stand to win Toyota Etios cars at the end of each month, with one M10 000 daily winner from Monday to Thursday A TELEVISION series featuring staff from eight companies engaging in various sporting activities in some of Lesotho’s tourism destinations will be broadcast on local television.
This was revealed on Sunday during the award-giving ceremony for companies that participated in the Lesotho Tourism Corporate Challenge (LTCC).
The challenge was organised by travel operator Leseli Tours in collaboration with the Lesotho Tourism Development Corporation (LTDC) with the aim of promoting domestic tourism. It consisted of a series of expeditions to various attractions as part of efforts to make Basotho tourists in their own country.
Staff from Matekane Group of Companies, Alliance Insurance, Boliba Savings and Credit, Lesotho National Broadcasting Service, Vodacom Lesotho, Lesotho Highlands Development Authority (LHDA) and LTDC participated in the challenge.
Among the tourism destinations the teams competed in was the Kome Caves, Semonkong, Sehlabathebe, Liphofung and Thaba Bosiu where they engaged in such activities as abseiling, skiing, boat-racing and walking.
Speaking during the prize-giving ceremony, in which LHDA was the overall winner, Leseli Tours Director, Rethabile Stephen Morake, revealed the 13-episode challenge was produced in the form of the reality television game show where the teams were whisked to different destinations.
He said the televising of LTCC was meant to promote domestic tourism.
“Leseli Tours came up with the idea of a television programme that showcases tourist and M20 000 every Friday until the end of the campaign.
“Every customer that participates in the promo will stand the chance of winning the star prize of a Toyota Etios or swap for M150 000 cash at the end of each month. In addition to these exciting prizes of free airtime of M50 to 100 lucky customers every day,” reads the press release.
According to ETL Chief Executive Officer, Leon de Fleuriot, the promotion was part of a consumerreward initiative meant to enrich and empower the telecommunications giant’s customers. He said the Econet Matsebetsebe promotion would “open doors of fortune” to new and existing ETL customers.
“Matsebetsebe promotion is bigger and bolder with lots of goodies for Econet customers. This is another opportunity for our customers destinations across the country after noting the dearth of local content promoting tourism in local television programming,” said Mr Morake.
“Most of the content we watch is from South Africa and overseas. We, therefore, saw the need to produce local content by filming the teams from the corporate sector in action.”
In addition to supporting the tourism industry, he said the challenge also served the to win loads of cash and cars while others will step up their style by winning smartphones and free airtime to chat with friends, family, business associates and loved ones,” Mr de Fleuriot said.
“Econet Matsebetsebe promo is another unique way of showing appreciation to all Econet customers in Lesotho. In addition to the innovative products and services which the network offers customers, the Matsebetsebe promo presents customers with opportunities to enrich their lives and achieve their dreams.”
To participate and qualify for the promotion, ETL customers need to send the word Econet to 65100 and play a trivia question and answer game. For every correct answer, a customer collects two points and one point for a wrong answer. Each purpose of creating jobs in the production of the TV series.
“We are proud to have come up with a product that was wholly produced by Basotho and also created jobs,” Mr Morake said.
“We engaged an all-local cast and production team. The director and camera operators were part of a team from Limkokwing University of Creative Technology who graduated in Film Studies.” SMS costs M1, with the points ensuring an ETL customer’s entry into the draw. The frequency of playing the game increases chances of winning.
The Matsebetsebe Cash Promotion draws will be held live on Radio Lesotho on Mondays at 7:45 am, Harvest FM at 7.30 am on Tuesday, Moafrika FM on Wednesday at 7 am, PC FM on Thursday at 7 am, while on Fridays it will be held on Ultimate Radio at 5:15 pm.
“Since this is a countrywide promotion, there will be monthly draws, one in Maseru, two in the North and the South. Throughout the three months, there will be activity countrywide at our retail stores and franchises and our customers can brace themselves for a heated winter,” adds the statement. — Staff Writer
He said the participants interacted with members of the communities in which they competed.
“We found lodging in the local communities, bought and prepared local food. In the final challenge between LHDA and LTDC, the teams were sent out into the communities to buy a sheep each and prepare it.
“The teams were also tasked to engage members of the communities to lend a hand in some challenges. Companies like Basutoland Ink sponsored the apparel that was worn by the participating teams, CATS Productions contributed their filming equipment while music was performed by Malealea band.”
Mr Morake added: “This coming together of individuals and corporates is proof that we can all improve our lives through tourism.”
In his remarks, LTDC Chief Executive Officer Mpaiphele Maqutu lauded the challenge for fostering a competitive spirit among the participants.
“When I was chatting with one of the participants from Boliba Savings and Credit, I was happy to learn the extra effort some of the participants put themselves through in the name of the competition,” he said.
“The participant revealed that even though he could not swim, he still ventured to participate in a boat race in the middle of Mohale Dam as shown in one of the episodes.
“I therefore hope every Mosotho will also venture to tour their own country before visiting places outside Lesotho.”
For her part, Tourism and Environment Minister Likeleli Tampane commended Leseli Tours for promoting the tourism sector.
“Leseli Tours has done a great job in promoting tourism, and I wish to appeal to the private sector to also make such a contribution. We are proud of the television content they have produced which serves to inform more viewers about the places worth visiting,” she said.
Team LHDA celebrates after winning the Lesotho Tourism Corporate Challenge.
ETL CEO Leon de Fleuriot