What your Linkedin pro­file should re­veal

Lesotho Times - - Jobs & Tenders -

SOME peo­ple call Linkedin the Face­book of the work­ing world. While the plat­form def­i­nitely draws com­par­isons, em­ploy­ers don’t search it to be up­dated on your lat­est party or to play Candy Crush. They want to learn more about you and your pro­fes­sional ex­pe­ri­ence.

Once an em­ployer reaches your pro­file, they’ll want to know some things right away. Your pro­file should an­swer these ten ques­tions quickly in or­der to sat­isfy em­ploy­ers who don’t have a lot of free time to spare.

What’s your cur­rent po­si­tion? First, em­ploy­ers need to know what you do. They need to know how you make your liv­ing. Make this clear right at the top of your pro­file, where you can fill in a pro­fes­sional head­line. This will catch po­ten­tial em­ploy­ers’ eyes right away.

Which job ti­tles suit you? Chances are strong you’re not a one-trick pony. Your ar­eas of ex­per­tise stretch be­yond your col­lege ma­jor or your cur­rent work­place. You may be a soft­ware de­vel­oper who also han­dles the pub­lic re­la­tions sec­tor of your busi­ness. You could be a lawyer who owns a con­struc­tion busi­ness.

When you meet some­one new, you talk about your ca­reers. What would you say to this new per­son? That’s the job ti­tle that suits you. If all else fails, you can list a few ti­tles that would fit you per­fectly in your sum­mary.

What makes you cred­i­ble? There’s one ma­jor place em­ploy­ers look to when won­der­ing how cred­i­ble you are: your work ex­pe­ri­ence. Fill it out to the best of your abil­ity. List where you’ve worked, cite what ti­tles you held and pro­vide a co­he­sive list of your re­spon­si­bil­i­ties.

One new trend for this sec­tion is to quan­tify your re­spon­si­bil­i­ties. Don’t just say “wrote code” or “sold houses.” En­hance your cred­i­bil­ity by show­ing off the num­bers: For ex­am­ple, per­haps you “wrote X lines of code for Y amount of apps” or “sold X houses in quar­ter Y.” These nu­meric val­ues will in­stantly stand out from the rest of your pro­file.

Another place where em­ploy­ers look for cred­i­bil­ity is your rec­om­men­da­tions — we’ll have more on that later.

How well do you write? One thing that will be ob­vi­ous to em­ploy­ers right away is your writ­ing abil­ity. In or­der to suc­ceed in this world, ex­cel­lent writ­ing skills are para­mount.

The use of no­tice­able spell­ing mis­takes, run-on sen­tences, SMS lan­guage and slang will all re­sult an in­stant “no.” You’ll never hear from your dream job if your pro­file is writ­ten poorly.

What’s your per­sonal brand? Job hunt­ing is all about mar­ket­ing your­self. Think of the com­mer­cials you see on TV — they make prod­ucts seem ap­peal­ing and flaw­less.

Per­sonal brand­ing is like a com­mer­cial for you, and like most com­mer­cials, a brand­ing state­ment is usu­ally the driv­ing fac­tor. In this state­ment, you need to in­di­cate what sep­a­rates you from the rest. Create a tagline that is tar­geted to­wards your ideal em­ployer. Other things that can help you mar­ket your­self are lo­gos and stylis­tic con­ti­nu­ity.

DO YOU KNOW YOUR FIELD? Brag all you want about your skills, but em­ploy­ers will know when you’re ab­so­lutely clue­less. It will show in your work.

Com­pa­nies and or­ga­ni­za­tions want some­one who is both com­fort­able and con­fi­dent enough in their field to talk about it clearly and con­cisely on their pro­file. Your tar­get em­ployer should know ex­actly what you’re talk­ing about. Noth­ing should be am­bigu­ous!

Here’s a good ex­am­ple. His pro­file clearly con­veys his role as the pres­i­dent of his own real es­tate agency and shows what he did to work his way up to that po­si­tion. His posts about the lat­est in­dus­try news de­velop him as a thought-leader in the field — some­thing that’s crit­i­cal if you want to catch the eyes of a re­cruiter.

Demon­strate your knowl­edge of the in­dus­try in the posts you share, the up­dates you make, the com­pa­nies you fol­low and the me­dia you add. What’s your great­est ac­com­plish­ment? You started your own busi­ness. You won an award for best em­ployee. You helped nav­i­gate a com­pany through a rough year. What­ever it is, you ac­com­plished some­thing big, and it made you feel on top of the world. Why not let a po­ten­tial em­ployer share a lit­tle of that awe­some feel­ing?

When you make your great­est pro­fes­sional ac­com­plish­ment clear, it sends a mes­sage to em­ploy­ers that you’re suc­cess­ful and you can work through ad­ver­sity to achieve great­ness. That sounds like a model em­ployee.

YOUR pro­file should an­swer ques­tions quickly in or­der to sat­isfy em­ploy­ers.

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