LTDC launches tourism web­site

Lesotho Times - - Business - Retha­bile Pitso

THE Le­sotho Tourism De­vel­op­ment Cor­po­ra­tion (LTDC) will to­mor­row un­veil its newly-de­signed tourism mar­ket­ing web­site meant to show­case the Moun­tain King­dom as a des­ti­na­tion of choice for lo­cal, re­gional and in­ter­na­tional vis­i­tors.

Ac­cord­ing to LTDC Pub­lic Re­la­tions Man­ager ‘Man­chafalo Mot­soe­neng, the web­site would be hosted un­der the in­ter­net do­main www. visit le­sotho. info and pro­vide de­tailed in­for­ma­tion about tourism ac­com­mo­da­tion fa­cil­i­ties, des­ti­na­tions, travel in­for­ma­tion and rec­om­mended travel guides among other fea­tures.

She said the web­site was user friendly and easy to nav­i­gate.

“You will find that our new web­site is di­vided into eight main sec­tions: Home page, What to see, What to do, Where to Stay, Travel guide, In­vest­ment in Le­sotho and con­tacts. We shifted to a client-cen­tric lay­out so our users can eas­ily nav­i­gate our site and lo­cate the in­for­ma­tion they are look­ing for in a short space of time,” said Ms Mot­soe­neng.

“The Home Page gives an over­view of the unique fea­tures of Le­sotho and shows what to ex­pect when a vis­i­tor comes to Le­sotho. The What to See sec­tion pro­vides de­tailed in­for­ma­tion on at­trac­tions and tourism routes, and this is where a vis­i­tor can ac­cess our gen- eral in­for­ma­tion brochure. We have ded­i­cated the Where to Stay sec­tion to pro­vid­ing a list of ac­com­mo­da­tion fa­cil­i­ties, de­tailed in­for­ma­tion on ac­com­mo­da­tion fa­cil­i­ties and the ac­com­mo­da­tion map.”

The web­page is also in­ter­ac­tive to en­able tourists to con­tact the cor­po­ra­tion and share ex­pe­ri­ences of their visit in the coun­try.

“We also want to give our clients an op­por­tu­nity to know us bet­ter; who we are as an or­gan­i­sa­tion, what we do and the lead­ers driv­ing the LTDC team.

“A re­spon­sive de­sign has been used for the web­site, which means that clients will essen­tially see a de­sign op­ti­mised for their smart phones, tablets and desk­top com­put­ers,” she said.

“By click­ing on the so­cial me­dia icons shown, which will take you fur­ther to our so­cial me­dia pages, you will get a pretty good idea of what is hap­pen­ing in the Le­sotho tourism arena in real time, in re­cent times and what others are say­ing about us.”

Ms Mot­soe­neng added the web­site would be up­graded on an on­go­ing ba­sis.

“The site is now ac­ces­si­ble, but the process to pop­u­late it with new and emerg­ing in­for­ma­tion is on­go­ing.

“We will soon up­load in­for­ma­tion such as tourism sta­tis­tics to our vis­i­tors. We en­cour­age every­one to visit and ex­plore the site from 5 Au­gust 2016.”

THE web­site pro­vides de­tailed in­for­ma­tion about tourism at­trac­tions such as Kome Caves.

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