Fash­ion show pro­motes lo­cal cou­ture

Lesotho Times - - Weekender - Mo­halenyane Phakela

TGEE Mod­el­ling Agency is set to host its in­au­gu­ral sea­sonal fash­ion show on 1 Oc­to­ber 2016 at Maseru city cen­tre-based Times Café.

Ac­cord­ing to the agency’s owner, Thato Fonya ( pic­tured), the event will be called Maseru Spring Fash­ion Show and was meant to foster the devel­op­ment of the lo­cal fash­ion and mod­el­ling in­dus­tries.

“The event is meant to pro­mote Basotho fash­ion brands as the na­tion also cel­e­brates 50 years of in­de­pen­dence on 4 Oc­to­ber,” he said.

“Our ob­jec­tive is to raise the ap­pre­ci­a­tion and sup­port for lo­cal fash­ion among Basotho. When Basotho start buy­ing lo­cally-made fash­ion prod­ucts, it will em­power lo­cal de­sign­ers and in turn cre­ate jobs.”

Fonya said the agency would hence­forth hold sea­sonal fash­ion shows.

“We held a sim­i­lar event back in 2009, al­though it was low key. This time around, we in­tend to hold a ma­jor event that will bring to­gether many de­sign­ers from across the coun­try. We in­tend to host such events at the be­gin­ning of ev­ery sea­son.”

He said reg­is­tra­tion for lo­cal de­sign­ers would be M400, while for in­ter­na­tional brands and fran­chises it would be M1 000.

“The par­tic­i­pat­ing brands will get ex­po­sure through the Maseru Spring Fash­ion Show be­cause we will pre­pare for them photography port­fo­lios, de­sign pack­ages and also advertise their prod­ucts on our web­site,” said Fonya.

The event will be held un­der the theme “Vin­tage Class” which he said re­ferred to the fu­sion of clas­sic style with mod­ern cou­ture to ac­com­mo­date var­i­ous tastes.

Fonya also re­vealed the agency in­tended to re­cruit and men­tor bud­ding mod­els at var­i­ous schools.

“Af­ter the fash­ion show, we in­tend to visit dif­fer­ent schools around the coun­try and host mod­el­ling ses­sions to in­stil love for mod­el­ling in young peo­ple, so they may con­sider it as a ca­reer op­tion,” he said.

Newspapers in English

Newspapers from Lesotho

© PressReader. All rights reserved.