Mod­el­ling agency spot­lights lo­cal cul­ture

Lesotho Times - - Entertainment - Mo­halenyane Phakela

NEWLY-FORMED mod­el­ling agency, Mo-an­gels and Se­sotho Cul­tural Agency, has lined up a num­ber of ac­tiv­i­ties to show­case and pro­mote Ba­sotho cul­ture over the course of the year.

The agency will on Satur­day hold its launch cer­e­mony at the royal house in Thaba Bo­siu on Satur­day. The launch event will also co­in­cide with Thaba Bo­siu Prin­ci­pal Chief Khoa­bane Theko’s birth­day cel­e­bra­tions.

A num­ber of cul­tural ac­tiv­i­ties are lined up dur­ing the launch cer­e­mony such as the Mokhibo dance, mod­el­ling of tra­di­tional at­tire, per­for­mance of Se­sotho po­ems and a fun walk.

Ac­cord­ing to Mo-an­gels and Se­sotho Cul­tural Agency founder and di­rec­tor, Mon­ica Koose, their in­ten­tion was to fos­ter ap­pre­ci­a­tion for Ba­sotho fash­ion and cul­ture.

“Dur­ing our launch event sched­uled for Satur­day, we will show­case var­i­ous Seshoeshoe and other tra­di­tional garb,” she said.

“Our models will show­case an ar­ray of lo­cally-made tra­di­tional out­fits.”

Koose said the agency was es­tab­lished in May this year, and based at the BNP Cen­tre in Maseru. She said they al­ready signed up 20 fe­male models through which they in­tend to pro­mote Se­sotho cul­ture.

“The fash­ion we adopted from other coun­tries has be­come more dom­i­nant than our own cul­tural out­fits. As a re­sult, some Ba­sotho wear tra­di­tional at­tire from other coun­tries dur­ing cul­tural ac­tiv­i­ties, and this shows that our her­itage is dy­ing,” Koose said.

“Our aim is to host var­i­ous tra­di­tion­ally-themed events to instil patriotism among Ba­sotho, es­pe­cially the youth, and also other res­i­dents of Le­sotho.”

Chip­ping in, as­sis­tant di­rec­tor and model agent, Makalang Justin Mokere, said their ac­tiv­i­ties were also meant to pro­mote tourism, and in turn cre­ate em­ploy­ment for the youth.

“Tourism is one of the key sec­tors that can re­duce the high rate of un­em­ploy­ment in the na­tion. So we not only in­tent to bring en­ter­tain­ment to the peo­ple, but fos­ter job-cre­ation too through var­i­ous ac­tiv­i­ties,” said Mokere.

“Although we have so far signed girls only, we in­tend to in­clude male models and other stake­hold­ers in the cul­tural sec­tor.”

The agency has also lined up a male her­itage pageant next month and a cul­tural fash­ion show later this year.

SOME of the models signed to Mo-an­gels and Se­sotho Cul­tural Agency

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