MO Da­mane to launch web­site

Lesotho Times - - Weekender - Mo­halenyane Phakela

MULTI-TAL­ENTED DJ and pre­sen­ter, MO Da­mane, will to­mor­row launch her web­site that is meant to pro­mote her brand and fra­grance range.

The web­site, That­, is set to be un­veiled at Thet­sane-based Dona@ba­los Restau­rant amid pomp and fan­fare.

The 28-year-old for­ayed into the world of lux­ury per­fumes last Novem­ber with the launch of her fra­grance That Gal Fra­grance by Mo. Born Mosa Da­mane, MO has since launched a body lo­tion and men’s cologne range called That Guy.

This week, she told the Week­ender the web­site was meant to show­case her brand and prod­uct of­fer­ings be­yond her vicin­ity.

“The web­site was spon­sored by a South Africa firm called Uni­con Pro­duc­tions who liked my hus­tle,” MO said.

“Hope­fully the web­site will show­case my prod­ucts to an in­ter­na­tional mar­ket, with any­one around the world able to or­der my range of per­fumes and lo­tions.”

She said the web­site would also mar­ket her as a DJ, as­pir­ing ac­tress, ra­dio and tele­vi­sion pre­sen­ter and en­trepreneur.

“It will shine a spot­light on my jour­ney over the past 11 years since for­ay­ing into the en­ter­tain­ment in­dus­try. The web­site will also fea­ture a gallery of both me and my prod­ucts.”

Pas­sion to suc­ceed, MO said, was car­ry­ing her through the dif­fi­cult pro­cess of establishing a brand.

“It hasn’t been an easy jour­ney as there are good days and bad ones. How­ever, what in­spires me the most is my hum­ble back­ground,” she said.

“Grow­ing up, I some­times went to bed hun­gry which I would never wish even on my worst en­emy. I lost my dad in 2006 and my mother did not have a job at the time so those times were not easy. My strug­gles were enough to ig­nite a spirit of try­ing many things and be­liev­ing in ev­ery­thing I do.”

In­spired by South African en­ter­tainer-scum-en­trepreneurs, DJ Sbu and DJ Zinhle, MO’S ca­reer high­lights in­clude be­ing a per­sonal as­sis­tant to South African singer, ra­dio and tele­vi­sion per­son­al­ity, Di­neo Ranaka, an ac­count ex­ec­u­tive for South African en­ter­tain­ment out­fit, Dream Team Tal­ent Man­age­ment and work­ing for sev­eral me­dia or­gan­i­sa­tions that in­clude TK FM, Le­sotho Times, Ul­ti­mate FM, and the na­tional broad­caster. She is cur­rently a pre­sen­ter at 357 FM.

DJ and pre­sen­ter MO Da­mane.

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