In­sider tips for home sell­ing

Lesotho Times - - Property -

HOMES that cre­ate pleas­ant im­pres­sions that ap­peal to a buyer’s sen­sory per­cep­tions def­i­nitely have the edge on their com­pe­ti­tion. This is ac­cord­ing to Bianca Arns­meyer, Prop­erty and Sales Man­ager at Ber­man Broth­ers Prop­er­ties, the At­lantic Se­aboard’s lat­est bou­tique Real Es­tate Agency.

“Al­though we op­er­ate sep­a­rately from our sis­ter Com­pany - the prop­erty de­vel­oper Ber­man Broth­ers Group - we are able to lever­age off their vast ex­pe­ri­ence gained over the last 20 years,” says Arns­meyer.

“We are fre­quently called upon to pro­vide our clients with ideas and alert them to trends that can as­sist them in sell­ing their homes.” She shares five in­sider tips to sell your prop­erty quickly, at the price it de­serves: 1. Bath­rooms and kitchen

Un­less they are well versed in in­te­rior de­sign or prop­erty de­vel­op­ment, most prospec­tive sell­ers have dif­fi­culty ac­cu­rately vi­su­al­is­ing what can be done to im­prove a prop­erty, es­pe­cially in terms of re­fur­bish­ment and the cost thereof.

“In our ex­pe­ri­ence, it is the state of bath­rooms and kitchen that are a deal­maker or deal breaker in the eyes of a prospec­tive buyer, and th­ese should be the first ar­eas that a home owner up­grades when put- ting their home on mar­ket,” says Arns­meyer.

“A mod­ern kitchen and well-de­signed bath­rooms add sig­nif­i­cant value to a home, and this trans­lates to a higher ask­ing price and less time on the mar­ket.” 2. Cre­at­ing the right sights, smells and sounds

Most peo­ple know that hav­ing the right sights, smells and sounds cre­ates an al­lur­ing homely at­mos­phere that helps se­cure the sale of your home.

How­ever, Arns­meyer says spe­cial care must be taken when try­ing to ap­peal to th­ese senses - less is in­vari­ably more, and one should al­ways go for the safest op­tions in or­der to ap­peal to the widest cross sec­tion of prospec­tive buy­ers.

By way of ex­am­ple, choos­ing to play a sound­track of clas­si­cal mu­si­cal is an ob­vi­ous pref­er­ence over the likes of hip hop or heavy metal, which are too po­lar­is­ing in their ap­peal.

“You should also pay at­ten­tion to the vol­ume of the mu­sic as, if it is too loud, scep­ti­cal buy­ers could start to won­der what noises you might be try­ing to cover up,” says Arns­meyer.

“And be care­ful with over­do­ing any air-fresh­en­ers or ar­ti­fi­cial fra­grances. Rather go for sub­tle scents like jas­mine or laven­der in a vase, freshly-baked goods, or the al­lur­ing smell of brew­ing cof­fee - smells that are highly en­light­en­ing to the senses and cre­ates a pos­i­tive im­pres­sion in nearly ev­ery­one.”

In terms of the sights, she says you might have be­come blasé about your view, but pulling back the cur­tains to let nat­u­ral light in and re- veal the prop­erty’s vista is an ab­so­lute must so that prospec­tive buy­ers can see for them­selves.

“Fur­ther­more, if you know that your prop­erty gets more af­ter­noon sun, for ex­am­ple, try sched­ul­ing home view­ings around th­ese times for max­i­mum ef­fect,” she says.

“Home buy­ing is a multi-sen­sory ex­pe­ri­ence and vis­ual stag­ing of the prop­erty is es­sen­tial. Homes that cre­ate pleas­ant im­pres­sions that ap­peal to a buyer’s sen­sory per­cep­tions def­i­nitely have the edge on their com­pe­ti­tion.” 3. A deep clean up and at­ten­tion to de­tail

It goes with­out say­ing that a clean home and neat gar­den is es­sen­tial when show­cas­ing your home to a prospec­tive buyer, whether it is for a view­ing or for when the agent is tak­ing mar­ket­ing pho­tos of the prop­erty.

“If you want your prop­erty to stand out from the rest, we rec­om­mend that you spend ex­tra time and ef­fort in this re­gard and en­list pro­fes­sional clean­ing and gar­den ser­vices to give all as­pects of the prop­erty a thor­ough spring clean,” says Arns­meyer.

“At­ten­tion to de­tail is key — en­sure that your home is a smoke­free en­vi­ron­ment be­fore a view­ing, check that the fire­place or braai area has been cleaned, and re­place any faulty light­bulbs.

The pres­ence of pets is also quite a po­lar­is­ing is­sue to many buy­ers, and it is prefer­able to err on the side of cau­tion and ar­range not to have any pets around dur­ing an open day, if pos­si­ble.”

Arns­meyer says a clean, neat home gives the im­pres­sion of a well­main­tained prop­erty and re­spon­si­ble home­own­ers, all of which in­stils con­fi­dence in a prospec­tive buyer and makes your prop­erty that much eas­ier to sell.

A Clean home and neat gar­den is es­sen­tial when show­cas­ing your home to a prospec­tive buyer.

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