Met­ro­pol­i­tan and Econet join forces

Lesotho Times - - Business - Bereng Mpaki

ECONET Tele­com Le­sotho (ETL) and Met­ro­pol­i­tan Le­sotho this week struck an agree­ment to en­able the in­sur­ance gi­ant’s clients to pay their pre­mi­ums through the mo­bile op­er­a­tor’s Eco­cash plat­form.

For Met­ro­pol­i­tan Le­sotho clients, the deal af­fords them an ad­di­tional, more con­ve­nient av­enue through which they can pay their in­sur­ance pre­mi­ums, ser­vice their loans and in­vest­ments us­ing the mo­bile money plat­form any­where and at any time.

For ETL, who pi­o­neered mo­bile money tech­nol­ogy in Le­sotho, the part­ner­ship will give their cus­tomers more ser­vices on the Eco­cash plat­form. This could also act as a mag­net to at­tract new sub­scribers while re­tain­ing ex­ist­ing ones.

Speak­ing at the of­fi­cial launch of the part­ner­ship on Tuesday in Maseru, Met­ro­pol­i­tan Le­sotho’s Head of Re­tail Palesa Kaloli said the com­pany had en­tered into the agree­ment as part of a strat­egy to find more in­no­va­tive ways of mak­ing their ser­vices more ac­ces­si­ble to cus­tomers.

The com­pany, which is re­garded as the largest in­surer in the coun­try, is in­tro­duc­ing the new pay­ment method ahead of its 50th an­niver­sary of op­er­a­tions in Le­sotho com­ing up in 2017.

“Econet has wide cov­er­age with its Eco­Cash ser­vice, so we fig­ured that since it can be a chal­lenge for our cus­tomers, es­pe­cially in re­mote ar­eas, to pay their pre­mi­ums, Eco­cash would be con­ve­nient for them,” Ms Kaloli said.

She said the mo­bile money plat­form would com­ple­ment the ex­ist­ing modes of pay­ment for their clients, which were cash and bank trans­fers.

Met­ro­pol­i­tan Le­sotho’s Brand and Mar­ket­ing Man­ager Tšokolo Makeka said the part­ner­ship was a demon­stra­tion of the com­pany’s progress which would also en­hance the com­pany’s pro­file as the lead­ing life in­surer in the coun­try.

For their part, Eco­cash Gen­eral Man­ager Mote­bang Moeketsi, said ser­vices on the mo­bile money plat­form had in­creased in leaps and bounds from just the pur­chase of air­time and money trans­fers that were avail­able when the prod­uct was first in­tro­duced to the mar­ket in 2012.

Mr Moeketsi also said that the pre­vail­ing ser­vice rates for Eco­cash us­age would ap­ply to Met­ro­pol­i­tan pay­ments.

Econet’s Cor­po­rate Af­fairs Man­ager Mpine Tente said the deal had the ca­pac­ity to re­tain the com­pany’s ex­ist­ing clien­tele with the in­tro­duc­tion of the new ser­vice of­fer through Eco­cash.

She also said they hoped to at­tract new sub­scribers with the new ser­vice.

“Im­por­tantly, the ad­di­tion of this ser­vice also means that we are grow­ing as a brand,” Ms Tente said.

Met­ro­pol­i­tan Le­sotho clients wish­ing to pay through Eco­cash have to reg­is­ter as Eco­Cash sub­scribers. There­after, they can then ac­cess the Met­ro­pol­i­tan icon un­der the Pay Bill sub-menu and fol­low the prompts.

FROM left: Met­ro­pol­i­tan Le­sotho’s Brand and Mar­ket­ing Man­ager Tšokolo Makeka and Head of Re­tail Palesa Kaloli with ETL’S Cor­po­rate Af­fairs Man­ager Mpine Tente and Eco­Cash GM Mote­bang Moeketsi dur­ing the launch of the fa­cil­ity on Tuesday.

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