Ut­loang Ka­jeno

Lesotho Times - - Opinions & Analysis -

cor­rup­tion.

Nat­u­rally, be­cause cor­rup­tion is a scourge that gnaws away at our col­lec­tive moral fi­bre and econ­omy as a na­tion, vot­ers like be­ing as­so­ci­ated with a party that prom­ises to erad­i­cate cor­rup­tion.

Sec­ond, an­other level is ben­e­fits which must of ne­ces­sity com­ple­ment at­tributes so they can have ad­e­quate per­sua­sion on the tar­geted au­di­ence.

One of the ben­e­fits of be­ing as­so­ci­ated with DC might be to be aligned to a po­lit­i­cal party that has as its found­ing prin­ci­ples that de­rive from the congress for­ma­tion and ide­ol­ogy that has a mass ap­peal among the grass­roots com­mon­ers.

Fur­ther, the congress ide­ol­ogy is a broad church so to speak, that ap­peals to the ru­ral masses as well as ur­ban elite.

Thirdly, the DC has cer­tain val­ues such as em­brac­ing the rule of law, gov­er­nance, democ­racy, hu­man rights and job cre­ation as well as grass­roots par­tic­i­pa­tion in de­ci­sion­mak­ing at the high­est level.

These val­ues that the DC as­pires to em­brace and pro­mote which nat­u­rally any voter, ir­re­spec­tive of po­lit­i­cal per­sua­sion is in­clined

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