Naturally, because corruption is a scourge that gnaws away at our collective moral fibre and economy as a nation, voters like being associated with a party that promises to eradicate corruption.
Second, another level is benefits which must of necessity complement attributes so they can have adequate persuasion on the targeted audience.
One of the benefits of being associated with DC might be to be aligned to a political party that has as its founding principles that derive from the congress formation and ideology that has a mass appeal among the grassroots commoners.
Further, the congress ideology is a broad church so to speak, that appeals to the rural masses as well as urban elite.
Thirdly, the DC has certain values such as embracing the rule of law, governance, democracy, human rights and job creation as well as grassroots participation in decisionmaking at the highest level.
These values that the DC aspires to embrace and promote which naturally any voter, irrespective of political persuasion is inclined