Econet em­pow­ers mu­si­cians

Lesotho Times - - Business - Bereng Mpaki

ECONET Tele­com Le­sotho (ETL) yes­ter­day un­veiled a new plat­form through which its cus­tomers can stream over 30 mil­lion songs.

Mu­sic­time as the ser­vice is called, is op­er­ated through in­stalling a soft­ware ap­pli­ca­tion (app) on a hand­set to stream and down­load mu­sic from both local and in­ter­na­tional record­ing artists.

The telecom­mu­ni­ca­tions gi­ant’s cus­tomers would be charged from their data bun­dles for ac­cess­ing the ser­vice, while the artists whose songs will be car­ried on the plat­form will also re­ceive com­pen­sa­tion from ETL.

Ac­cord­ing to ETL’S Chief Ex­ec­u­tive Of­fi­cer Leon de Fleu­riot, the new plat­form brought con­ve­nience to cus­tomers with their favourite mu­sic just a tap away.

“This ser­vice will ex­cite the peo­ple of Le­sotho by of­fer­ing mu­sic on their own terms. The mas­sive mu­sic li­brary will con­tinue to grow and will also house lo- cal mu­sic. This ser­vice will bring you all the mu­sic you love right onto your hand­set with no hid­den costs,” he said.

ETL’S Gen­eral Man­ager - Prod­ucts and Ser­vices Le­beko Sello chipped in say­ing the new ser­vice was ac­cessed by down­load­ing the Mu­sic­time app and then di­alling *100# to reg­is­ter.

“This ser­vice al­lows you to stream or down­load mu­sic. In mu­sic stream­ing, you go on the in­ter­net and find the song you want to lis­ten with­out hav­ing to save it on your phone first,” he said.

“How­ever, you can also down­load the songs to lis­ten to them when you are not con­nected to the in­ter­net. Every time you play the song, you pay with your data bun­dles.”

Mr Sello also re­vealed all new regis­tra­tions would en­joy free 60 min­utes lis­ten­ing time which is valid for seven days.

He said the app en­ables users to cre­ate their own playlists, fol­low stars and celebri­ties and also see what other peo­ple are lis­ten­ing to.

The ser­vice is cur­rently avail­able to pre­paid sub­scribers but plans are un­der­way to avail it to post-pre­paid cus­tomers.

Com­ment­ing on the de­vel­op­ment, mu­sic pro­ducer Thulo Monyake com­monly known as T- Mech or Le­mekoane, wel­comed the ini­tia­tive, say­ing it was go­ing to em­power local artists through roy­al­ties.

“Given that mu­sic roy­al­ties in Le­sotho are still not a re­al­ity, I see this ini­tia­tive as the right way to go since it would al­low us to gen­er­ate in­come from our mu­sic,” said Mr Monyake who is the man­ag­ing direc­tor Magic In Progress (MIP).

He said the ini­tia­tive would also en­cour­age local artists to be more pro­fes­sional and to pro­duce bet­ter qual­ity mu­sic which can be ac­cessed by any­one from any­where in the world.

“This has am­pli­fied our hunger for mak­ing mu­sic to­wards a big­ger mar­ket, es­pe­cially now that there is a large group of local artists join­ing the mu­sic in­dus­try,” added Mr Monyake.

ETL Gen­eral Man­ager - Prod­ucts and Ser­vices Le­beko Sello.

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