MMB stages Castle Braai Day
MALUTI Mountain Brewery (MMB) will this Saturday stage its inaugural Castle Braai Day at Maseru Club aimed at promoting the consumption of Castle draught beer together with braai meat.
MMB Marketing Management Trainee, Mapulane Mafojane this week said the event was meant to be enjoyed responsibly by all adults aged 18 and above.
“As Castle’s tagline states, ‘It all comes together with Castle’, our aim is to promote the brand by showing people that they can enjoy Castle during their get-together events, irrespective of the gender as long as they are over the age of 18,” Mafojane said.
“We normally promote it at soccer matches among football sup- porters but this time we have decided to incorporate braai which also brings people together. However, this time we will be promoting the Castle draught which will be served in 500ml tumblers,” she told the Weekender.
Each patron will receive two tumblers of draught beer and as well as the chance to eat at four braai stations of their choice. The first 500 patrons will also receive branded caps or t-shirts.
Mafojane said the event will also feature a braai master competition for 20 customers from the Maseru district while other districts would benefit at future events.
“For this competition we chose some of our customers that operate a liquor store alongside a butchery where their clients get to braai meat.
“The revelers will get to eat at four braai stations of their choice before voting for their favourite. Each station will bear the name of the competing bar,” she said adding, they would provide all the braai requirements and the competitors were only required to bring their sauces.
The winner of the braai competition will receive 60 cases of Castle Lager, the first runner up, 30 cases and the second runner up 15 cases.
“We will further promote these customers through various print and digital media platforms,” Mafojane said.
The event will also feature performances from local acts such as DJ Alex, Juvy, Jiji F, Skebz D, Drigger, T Mech and Senqu Jazz Band alongside South Africans Malankane and Trev The Japanese.
The maseru Castle Braai Day will look like the Zimbabwean Castle Braai Day.