Science proves men find high heels sex­ier

Sunday Express - - XPRESS PEOPLE - New York

THEY are bad for the feet and bad for the back, but high heels do won­ders for sex ap­peal. Cue a col­lec­tive sigh from women ev­ery­where: a new study in the jour­nal Ar­chives of Sex­ual Be­hav­ior proves that men re­ally do find women in high heels sig­nif­i­cantly sex­ier.

Study au­thor Ni­cholas Gueguen in the depart­ment of so­cial be­hav­iour at the Uni­ver­sity of Bre­tagne con­ducted three ex­per­i­ments us­ing French women iden­ti­cally dressed in black suits with straight skirts and white shirts.

Most were also all brunettes: be­cause pre­vi­ous stud­ies showed that men were more likely to ap­proach blonde women over brunettes and ask them out on dates.

The only dif­fer­ences be­tween the women were their shoes.

In the se­ries of ex­per­i­ments, Gueguen dan­gled the women as science bait in front of un­sus­pect­ing men.

First, the women — wear­ing ei­ther black flats with no heel, black shoes with a 2 inch heel or black pumps with a 3.5 inch heel — ap­proached sev­eral peo­ple and asked them for as­sis­tance. The woman switched shoes af­ter so­lic­it­ing ev­ery 10 peo­ple.

When a 19-year-old woman ap­proached men be­tween ages 25 and 50, ask­ing for their help with a sur­vey on gen­der equal­ity, she gar­nered the most re­sponses when she wore the high­est heels — 83 per­cent of the men she ap­proached agreed to spend three to four min­utes an­swer­ing her ques­tions, com­pared to nearly half as many, 47 per­cent, when she wore flat shoes. Not ter­ri­bly sur­pris­ing.

But would women re­act the same way to fel­low sis­ters in high heels? To find out, four women asked both men and women to par­tic­i­pate in a food sur­vey about what they ate.

Again, men were more likely to re­spond when the women wore higher heels — 82 per­cent agreed to do the sur­vey when the women wore 3.5 inch heels, com­pared to 42 per­cent who did when they wore flats.

But ladies didn’t fall for it. Only about 33 per­cent of women on av­er­age said yes to the sur­vey re­quest, re­gard­less of the heel height.

Why were men more re­cep­tive to the women in high heels? To test the ob­vi­ous at­trac­tion hy­poth­e­sis, Gueguen told the women to find “marks” and walk ahead of them, then drop a glove. A whop­ping 93 per­cent of men chased af­ter the women when they wore high heels to re­turn the glove, com­pared to 62 per­cent of those who did when she wore flat shoes.

And while women were also more likely to track down the high-heeled women than those wear­ing flats, the rates were much lower — 52 per­cent for the heel wear­ers and 43 per­cent for the flats wear­ers.

For the grand fi­nale, re­searchers wanted to see if high heels could ac­tu­ally make men more likely to pur­sue the wear­ers as mates.

They strate­gi­cally placed women wear­ing dif­fer­ent heel heights in three bars, seat­ing them at ta­bles near the bar where their shoes were vis­i­ble to those stand­ing at the counter and pe­rus­ing the field. On av­er­age, it took men only 7.49 min­utes to ap­proach women wear­ing the high heels. For those wear­ing flat shoes, it took nearly twice as long — 13.54 min­utes.

All of this con­firms that men tend to use phys­i­cal at­tributes as a way to gauge women’s at­trac­tive­ness and to find po­ten­tial mates.

It’s not ex­actly a rev­e­la­tion; Gueguen found in a pre­vi­ous study that fe­male hitch­hik­ers with big­ger breasts get picked up more of­ten by male driv­ers.

But now, science gives some cred­i­bil­ity to the seem­ingly il­log­i­cal (and un­healthy) choice to en­dure pinched toes and ver­tig­i­nous heights.

“As a man I can see that I pre­fer to see my wife when she wears high heels and many men in France have the same eval­u­a­tion,” Gueguen writes in an email re­sponse.

What ex­actly is so sexy about high heels? Gueguen blames (or cred­its) the me­dia for its strong im­agery as­so­ci­a­tion be­tween stilet­tos and sex­i­ness.

And yes, higher heels can change the way a woman walks, mak­ing her hips sway a bit more as she ne­go­ti­ates walk­ing at a more pre­car­i­ous height, but in the study, even women who were seated and wear­ing heels were ap­proached by more men.

And Gueguen’s fol­low-up stud­ies, in which he showed men pho­tos of women wear­ing heels or flats, con­firmed that there was more to the at­trac­tion than a woman’s gait. “The re­sults showed that high heels were as­so­ci­ated with greater sex­i­ness, over­all phys­i­cal at­trac­tive­ness, breast at­trac­tive­ness, beauty, at­trac­tive­ness to other men, and will­ing­ness for a date,” he writes. Now, whether you want to be ap­proached or left bliss­fully alone, there’s a shoe height for that. — Time

Women wear th­ese and you’re more likely to get help from men.

Newspapers in English

Newspapers from Lesotho

© PressReader. All rights reserved.