Lo­cal de­sign­ers yearn for sup­port

Sunday Express - - FRONT PAGE - Sun­day Ex­press July 1 - 7 2018 Nthatuoa Koeshe

LO­CAL fash­ion de­sign­ers have called on Ba­sotho to em­brace home-grown de­signs to stim­u­late the growth of the lo­cal fash­ion in­dus­try.

The de­sign­ers said this at the re­cently held In­sight Fash­ion Ex­hi­bi­tion show which was held at Grind Na­tion where they ex­hib­ited their de­signs.

Some of the de­sign­ers said they suf­fer im­mensely when lo­cals pre­fer buy­ing for­eign la­bels to lo­cal de­signs.

They said that the lo­cal fash­ion in­dus­try is still in its in­fancy and was likely to re­main small due to lack of sup­port.

In­sight Fash­ion Ex­hi­bi­tion was a col­lab­o­ra­tion of the Maseru Fash­ion Week and the Fabrice Era. Maseru Fash­ion Week is a plat­form where de­sign­ers show­case their lat­est col­lec­tions in a run­way for­mat while Fab­ric Era is a group­ing of cre­atives.

The ex­hi­bi­tion fea­tured fash­ions brands such as Od­dity, Bonono Mer­chants and Prover­bial by Bella.

A mem­ber of the Fab­ric Era and a co-founder of Maseru Fash­ion Week, Nathan Makha­lanyane, said the ex­hi­bi­tion was aimed at cre­at­ing a plat­form for lo­cal de­sign­ers to show­case their work.

He said the plat­form also en­ables de­sign­ers to dis­cuss ways of im­prov­ing their in­dus­try through panel dis­cus­sions.

“The fash­ion in­dus­try has a long way to go and one of our main chal­lenges is that con­sumers shun lo­cal de­sign­ers’ work,” Makha­lanyane said.

He said another chal­lenge which the fash­ion in­dus­try in Le­sotho was fac­ing was that lo­cal de­signs were not as ac­ces­si­ble as they should be in the coun­try.

“If a client places and or­der, they usu­ally have to wait for a week or more which shows that lo­cal de­signs are not eas­ily ac­cessed,” he said.

Makha­lanyane said de­sign­ers need to en­sure that they mar­ket their de­signs and also im­prove on their time of de­liv­ery to en­sure ex­pan­sion of their busi­nesses be­comes a re­al­ity.

He said among the is­sues they ad­dressed in their panel dis­cus­sions was the im­por­ta­tion of fab­ric which they agreed also ham­pered the growth of the coun­try’s econ­omy.

“Im­por­ta­tion of fab­ric crip­ples the al­ready strug­gling econ­omy.”

He how­ever, said ad­dress­ing some of the chal­lenges would be an ar­du­ous jour­ney as the coun­try nei­ther man­u­fac­tures nor grows any of the ma­te­ri­als needed to make fab­ric.

“Ad­dress­ing the root of the prob­lem would en­tail get­ting land to grow cot­ton but al­ready it is some­thing that you can see no one is ready to do,” Makha­lanyane said.

MOD­ELS show­case some of the lat­est col­lec­tions.

Newspapers in English

Newspapers from Lesotho

© PressReader. All rights reserved.