RAY-BAN 2017 CAM­PAIGN BY STEVEN KLEIN

AugustMan (Malaysia) - - Snapshot -

Warm sum­mer days are here again with the lat­est Ray-Ban cam­paign, pho­tographed by renowned pho­tog­ra­pher Steven Klein – the sec­ond in a se­ries of com­mu­ni­ca­tion cam­paigns for the eye­wear brand that is im­me­di­ate, ir­re­press­ible and au­then­tic. A con­tin­u­a­tion of Klein’s 2017 cam­paign story, in which the pro­tag­o­nists shook off their past to free them­selves, the im­ages cel­e­brate the lib­er­at­ing force of the road trip, in­ter­preted as a metaphor­i­cal es­cape from the con­straints of mod­ern so­ci­ety, as the in­di­vid­u­als fol­low their dreams and set out on a never end­ing ad­ven­ture to em­brace their true selves. Fea­tured in the cam­paign are The Mar­shal, Way­farer Blaze, Avi­a­tor Evolve and Hexag­o­nal eye­wear, each cap­tur­ing the trans­for­ma­tive power of self­ex­pres­sion in its own way.

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