BOSS EYEWEAR X HENRY CAVILL
Superman or Clark Kent, British actor and international film star Henry Cavill is the global brand ambassador for BOSS Eyewear. The clear and straightforward Pre-Fall 2018 #SharpenYourFocus campaign instantly transmits the concept of concentration, drive and vision. Photographed by Paul Wetherell in the clean and graphic black-and-white, Cavill wears optical and sunglass models from the current BOSS eyewear collection, characterised by innovative details such as rubber frames in Havana nuances, and the lightness of the rubber that provides comfort and flexibility.