Jour­nal

Mont­blanc breaks new ground with a lug­gage col­lec­tion

AugustMan (Malaysia) - - Primer - WORDS BY CHIA WEI CHOONG PHO­TOS BY MONT­BLANC

Mont­blanc breaks new ground with the #MY4810 lug­gage col­lec­tion suit­able for the new gen­er­a­tion of stylish trav­ellers

IN RE­CENT YEARS Mont­blanc has been push­ing the agenda for travel with its range of leather goods and ac­ces­sories.

The re­cent launch of the #MY4810 range sees the birth of a new prod­uct cat­e­gory for the lux­ury brand: a new line of trol­ley bags in five sizes to cater to dif­fer­ent lug­gage re­quire­ments of a new gen­er­a­tion of stylish trav­ellers.

The cre­ation of a new prod­uct al­ways in­volves in­ten­sive R&D. And for a lux­ury mai­son like Mont­blanc, it in­forms the en­tire de­sign process. Com­bin­ing the best in Ger­man mechanics, Ja­pa­nese tech­nol­ogy and im­pec­ca­ble Ital­ian crafts­man­ship, the col­lec­tion brings to­gether all the best el­e­ments of Mont­blanc’s savoir faire.

The ex­te­rior of the cases fea­tures a sleek grooved panel echo­ing the sig­na­ture M in Mont­blanc. Prac­ti­cal ad­di­tions in­clude a ded­i­cated com­part­ment for power banks on the cabin sized ver­sion and mul­ti­stop bars that ad­just to any height.

At the launch in Florence, Italy ear­lier

“THE CAL­CU­LATED CLASH OF OLD AND NEW, UR­BAN AND HIS­TORIC, AL­LUDED TO THE IDEA OF EX­PLO­RATION”

this year, Mont­blanc in­vited guests to the Li­mon­aia Corsini. The his­toric villa was trans­formed for one night into a play­ground for the ur­ban ex­plorer. Skate­board­ers and graf­fiti artists brought their vi­brant street at­ti­tude and per­sonal ex­pres­sion to bear as celebrity guests and VIPs par­tied the night away to DJ sets and per­for­mances from Tinie Tem­pah and The Spec­tac­u­lar Now.

It felt as though a block party in down­town New York had de­scended upon the Tus­can gar­den. That cal­cu­lated clash of old and new, ur­ban and his­toric al­luded to the idea of ex­plo­ration, where jour­neys are cre­ated via un­ex­pected con­nec­tions and and ope­ness to new cul­tures and ideas. So ven­ture forth and sam­ple it all, with your trusty #MY4810 in tow. AM

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