RI­MOWA’S 120 YEARS OF PUR­POSE­FUL TRAVEL WITH ROGER FED­ERER

AugustMan (Malaysia) - - Snapshot -

In cel­e­bra­tion of Ri­mowa’s 120th an­niver­sary comes a first in a global in­te­grated cam­paign with strong sto­ry­telling and cin­e­matic sen­si­bil­ity, led by a se­lect cast of renowned global cul­tural icons, all of whom are long-time Ri­mowa own­ers and ad­vo­cates, which in­cludes the 20time Grand Slam win­ning ath­lete, Roger Fed­erer. The cam­paign is not only a cel­e­bra­tory dec­la­ra­tion of Ri­mowa’s ethos and its role as the re­silient com­pan­ion for a life­time of pur­pose­ful jour­neys, it also marks the be­gin­ning of an ex­clu­sive part­ner­ship be­tween Fed­erer and Ri­mowa, ex­pand­ing over the next two years through var­i­ous projects.

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