CELEBRATION OF THE BEST
Blue Label establishes a relationship with the finest of
Men of the Year in 1-in-10,000 Awards
The awards pay tribute to the four aspects of its founder John Walker, a grocer, whose pioneering spirit led him to create a product that impacted the world. The key aspects of Johnnie Walker
Blue Label are Rare Cra which celebrates cra smanship; Rare Legacy which looks at making an impact on society; Rare Character which commends one’s values and ethics and Keep Walking which acknowledges the entrepreneurial spirit. The last character is captured by the brand’s striding man logo.
It is through these four qualities that Johnnie Walker
Blue Label finds synergy with the August Man Men of the Year, which also seeks to celebrate accomplished individuals.