In Maranhao, Northeastern Brazil, you’ll find a group of women who break nuts for a living. Called quebradeiras de coco or the “nutbreakers”, they sit on the ground, singing and cracking large babassu nuts with wooden clubs. The babassu tree is what sustains their communities – they use the giant palm leaves as roofing, nut shells for charcoal, and extract oil from the nuts to make soaps, cakes and sweets. In 1996, Aveda partnered with the traditional babassu women’s communities to help support this centuries-old industry, preserve the quality of the nuts, and sustain their craft. With this, babassu women can now market certified organic babassu nuts. Aveda also uses babassu in many of its haircare and make-up products. So when you purchase them, you’ll be doing your bit to sustain the trade. Drop by Aveda at Pavilion KL and 1 Utama Shopping Centre.