NUTCRAKER

CLEO (Malaysia) - - BEAUTY BAR -

In Maran­hao, North­east­ern Brazil, you’ll find a group of women who break nuts for a liv­ing. Called que­bradeiras de coco or the “nut­break­ers”, they sit on the ground, singing and crack­ing large babassu nuts with wooden clubs. The babassu tree is what sus­tains their com­mu­ni­ties – they use the gi­ant palm leaves as roof­ing, nut shells for char­coal, and ex­tract oil from the nuts to make soaps, cakes and sweets. In 1996, Aveda part­nered with the tra­di­tional babassu women’s com­mu­ni­ties to help sup­port this cen­turies-old in­dus­try, pre­serve the qual­ity of the nuts, and sus­tain their craft. With this, babassu women can now mar­ket cer­ti­fied or­ganic babassu nuts. Aveda also uses babassu in many of its hair­care and make-up prod­ucts. So when you pur­chase them, you’ll be do­ing your bit to sus­tain the trade. Drop by Aveda at Pav­il­ion KL and 1 Utama Shop­ping Cen­tre.

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