WHAT WOMEN WANT

CLEO (Malaysia) - - CLEO INVESTIGATES -

It’s of­ten said that when you want some­one’s un­di­vided at­ten­tion, give them what they want. And when it comes to women, Lan­vin cre­ative di­rec­tor Al­ber El­baz knows just what to de­liver. He says, “I try to make women happy, to make them look so good that the clothes dis­ap­pear be­hind their per­son­al­ity. I want to see fab­u­lous women, not fab­u­lous clothes.”

His gen­er­ous vi­sion is a re­flec­tion of Lan­vin’s legacy of love for all types of women. El­baz lis­tens to women’s needs and de­sires, un­der­stands their per­son­al­i­ties and para­doxes while re­lent­lessly pur­su­ing the an­swers per­tain­ing to the ques­tions of style. As a re­sult, ev­ery Lan­vin piece is the best friend, ally or con­fi­dante of a liv­ing, breath­ing woman. The process en­tails vi­su­al­is­ing the dresses, tops, pants and jack­ets that will de­light a woman, flat­ter her, set her apart from the crowd, and re­veal the fem­i­nin­ity within. This sim­ple idea guides the suc­cess of Lan­vin; it is loved for be­ing lov­able and here are the rea­sons. Shoes – of­ten de­scribed by El­baz as “jew­ellery we shove un­der the ta­ble” – are ex­pertly ex­e­cuted from iconic bow pumps to laced an­kle boots. But what hold a spe­cial place at Lan­vin are bal­le­rina flats. Fash­ion is not about height and fem­i­nin­ity def­i­nitely isn’t. “Bal­le­rina flats have be­come a clas­sic Lan­vin sig­na­ture. I used flats by chance, in my very first fit­tings, to pro­tect the feet of my fit mod­els. And as I went on with the col­lec­tion, I came to re­alise they worked per­fectly with the sil­hou­ettes. I was in­stantly won over by the com­fort­able nat­u­ral at­ti­tude they gave the mod­els. In fact, he once ad­vised pe­tite star Natalie Portman to wear flats, “You’re short. It’s much cooler not to pre­tend.”

THE MIS­CHIEVOUS AND TA­LENTED AL­BER EL­BAZ.

LAN­VIN FA­MOUS BAL­LE­RINA FLATS.

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