CLEO TALKS TO THE “NOSE” BEHIND ESTEE LAUDER COMPANIES’ FINE FRAGRANCES.
QTELL US ABOUT THE NEW DKNY BE DELICIOUS SKIN HYDRATING EAU DE TOILETTE SPRAY 50ML, RM200. After nearly a decade launching DKNY Be Delicious, we felt that we needed to refresh the offering especially with the emergence of hybrid products like BB and CC creams. We decided on a fragrance that does more than just scent your skin but possesses skincare benefits as well. We felt the Be Delicious fragrance would fit the bill. We came up with the apple fusion complex since oil can’t be extracted from fruits other than citrus. We combined it with natural moisturising factors such as glycerine, urea, aloe vera and mulberry leaf to help make skin smooth and radiant.100 per cent of people who tried the product found instant moisturisation, 83 per cent said their skin was more radiant, and 96 per cent found skin smoother after just two weeks!
QIS IT IDEAL DEAL FOR HUMID CLIMATES? This is a beautifulautiful product for climates like MalaysiaMalaysia. You smell gorgeous, and it also gives you a moisturising and hydrating effect without the stickiness.
QQIS IT OK TO SPRITZ PERFUME ON YOUR HAIR? Yes it’s fine. Hair is more porous so it holds on to scents longer. WHAT ARE THE BEST SCENT MEMORIES FROM YOUR CHILDHOOD? It has got to be the scent of hyacinths. Every year for Easter, we would buy one to give to my grandmother. When I smell hyacinths, I’m instantly brought to my grandmother. The power of recall from smell is much greater than sight. If you looked at something, you’ll forget most details within a few hours but scent takes you back to exact moments, be it from 20 years ago. “I have two favourite raw materials – Jasmin Sambac from India (I find it beautiful and feminine) and Cistus Labdanum, a sap-like resin that comes from the rock rose bush, mostly grown in Spain between rocks. It’s warm, sweet, and a little spicy. It goes into the base note of a fragrance to add a caressing, comforting and warm quality. This note can be found in a lot of my fragrances. You can catch a hint of it in Essenze by Ermenegildo Zegna, particularly in the Florentine Iris, Oud and Patchouli.Essenze by Ermenegildo Zegna 125ml, RM725, each.
QCAN YOU BECOME IMMUNE TO A FRAGRANCE AFTER A CERTAIN PERIOD OF TIME? It’s a physiological response when you’re no longer aware that you’re wearing a certain fragrance but everyone else can. I think that a portion of that happens when someone wears the same fragrance over and over again.
QQDO SCENTS SMELL DIFFER IN DIFFERENT COUNTRIES? Yes, because of climate and humidity. The other thing is when you’re travelling, you are driven to scents that suit your surroundings. If you buy fragrances overseas; don’t be surprised if it doesn’t have the same appeal back home. WHAT WOULD BE YOUR MOST INTERESTING MEMORY TO DATE WHEN IT COMES TO FRAGRANCE DEVELOPMENT? It would be going to Uganda and meeting the women who harvested the vanilla beans that went into making Pure DKNY A Drop of Vanilla. It was a life-changing experience because they grow and pick these vanilla orchids by hand. This is something they can do right at home and use to generate money to feed the household and to send their children to school.
ERMENEGILDO ZEGNA UOMO EDT 50ML, RM220.
SENIOR VICE PRESIDENT, CORPORATE FRAGRANCE DEVELOPMENT FOR THE ESTÉE LAUDER COMPANIES TRUDI LOREN TALKS SHOP AND HER LATEST FRAGRANCE CREATIONS.