SIM­PLY SCENTSATIONAL

CLEO TALKS TO THE “NOSE” BE­HIND ES­TEE LAUDER COM­PA­NIES’ FINE FRA­GRANCES.

CLEO (Malaysia) - - BEAUTY INSIDER -

QTELL US ABOUT THE NEW DKNY BE DE­LI­CIOUS SKIN HY­DRAT­ING EAU DE TOI­LETTE SPRAY 50ML, RM200. Af­ter nearly a decade launch­ing DKNY Be De­li­cious, we felt that we needed to re­fresh the of­fer­ing es­pe­cially with the emer­gence of hy­brid prod­ucts like BB and CC creams. We de­cided on a fra­grance that does more than just scent your skin but pos­sesses skin­care ben­e­fits as well. We felt the Be De­li­cious fra­grance would fit the bill. We came up with the ap­ple fu­sion com­plex since oil can’t be ex­tracted from fruits other than cit­rus. We com­bined it with nat­u­ral mois­tur­is­ing fac­tors such as glyc­er­ine, urea, aloe vera and mul­berry leaf to help make skin smooth and ra­di­ant.100 per cent of peo­ple who tried the prod­uct found in­stant mois­tur­i­sa­tion, 83 per cent said their skin was more ra­di­ant, and 96 per cent found skin smoother af­ter just two weeks!

QIS IT IDEAL DEAL FOR HU­MID CLI­MATES? This is a beau­ti­fu­lau­ti­ful prod­uct for cli­mates like Malaysi­aMalaysia. You smell gor­geous, and it also gives you a mois­tur­is­ing and hy­drat­ing ef­fect with­out the stick­i­ness.

QQIS IT OK TO SPRITZ PER­FUME ON YOUR HAIR? Yes it’s fine. Hair is more por­ous so it holds on to scents longer. WHAT ARE THE BEST SCENT MEM­O­RIES FROM YOUR CHILDHOOD? It has got to be the scent of hy­acinths. Ev­ery year for Easter, we would buy one to give to my grand­mother. When I smell hy­acinths, I’m in­stantly brought to my grand­mother. The power of re­call from smell is much greater than sight. If you looked at some­thing, you’ll for­get most de­tails within a few hours but scent takes you back to ex­act mo­ments, be it from 20 years ago. “I have two favourite raw ma­te­ri­als – Jas­min Sam­bac from In­dia (I find it beau­ti­ful and fem­i­nine) and Cis­tus Lab­danum, a sap-like resin that comes from the rock rose bush, mostly grown in Spain be­tween rocks. It’s warm, sweet, and a lit­tle spicy. It goes into the base note of a fra­grance to add a ca­ress­ing, com­fort­ing and warm qual­ity. This note can be found in a lot of my fra­grances. You can catch a hint of it in Essenze by Ermenegildo Zegna, par­tic­u­larly in the Floren­tine Iris, Oud and Patchouli.Essenze by Ermenegildo Zegna 125ml, RM725, each.

QCAN YOU BE­COME IM­MUNE TO A FRA­GRANCE AF­TER A CER­TAIN PE­RIOD OF TIME? It’s a phys­i­o­log­i­cal re­sponse when you’re no longer aware that you’re wear­ing a cer­tain fra­grance but ev­ery­one else can. I think that a por­tion of that hap­pens when some­one wears the same fra­grance over and over again.

QQDO SCENTS SMELL DIF­FER IN DIF­FER­ENT COUN­TRIES? Yes, be­cause of cli­mate and hu­mid­ity. The other thing is when you’re trav­el­ling, you are driven to scents that suit your sur­round­ings. If you buy fra­grances over­seas; don’t be sur­prised if it doesn’t have the same ap­peal back home. WHAT WOULD BE YOUR MOST IN­TER­EST­ING MEM­ORY TO DATE WHEN IT COMES TO FRA­GRANCE DE­VEL­OP­MENT? It would be go­ing to Uganda and meet­ing the women who har­vested the vanilla beans that went into mak­ing Pure DKNY A Drop of Vanilla. It was a life-chang­ing ex­pe­ri­ence be­cause they grow and pick th­ese vanilla or­chids by hand. This is some­thing they can do right at home and use to gen­er­ate money to feed the house­hold and to send their chil­dren to school.

ERMENEGILDO ZEGNA UOMO EDT 50ML, RM220.

SE­NIOR VICE PRES­I­DENT, COR­PO­RATE FRA­GRANCE DE­VEL­OP­MENT FOR THE ESTÉE LAUDER COM­PA­NIES TRUDI LOREN TALKS SHOP AND HER LAT­EST FRA­GRANCE CRE­ATIONS.

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