CLEO delves into the talented mind of James Boehmer, Director of Global Artistry at NARS to give you a sneak peek into its rising cult status.
Find out why NARS is a top pick for the pros.
What is the one thing every Malaysian woman should know about NARS?
NARS is the beauty brand for the modern, independent woman. The brand embraces individuality and inspires self-expression and creativity by bringing high-fashion, high-style and a forward-thinking attitude to beauty.
Ageing is a major concern these days due to environmental aggressors. What make-up items and steps should we try to make us appear youthful?
The idea of masking and covering the skin is so passé. Rather, we manipulate light and give the appearance of smoother, brighter skin with lightreflecting products and transparent foundations. NARS Radiant Creamy Concealers and Light Reflecting powders were used at many of the shows this season. They give skin a radiant matte finish, which looks very modern.
While lipstick has been a woman’s best friend for years, is there a product that’s been overlooked and deserves the title?
I am a huge fan of tinted moisturiser! François Nars always talks about transparency when it comes to the skin and tinted moisturiser will give you just that. It is a true hybrid product – meaning it combines foundation and skincare in one product. It also offers broad spectrum sun coverage, which is very important. The best thing about this product is the finish – it creates a luminous, light-reflecting, immaculate complexion.
What’s the most common mistake women make in terms of make-up?
Wearing too much foundation and wearing the wrong shade, either too dark or too light. Finding the right shade is crucial. Foundation should always match the colour of your neck.
Do you have any cardinal rules when it comes to perfect make-up application?
Beautiful make-up starts with beautiful skin so the appropriate skincare and primer are important before any makeup is applied.
PURE RADIANT TINTED MOISTURIZER IN ALASKA,
's ! pi Must-have product: “This is François Nars’ iconic innovation, the original multipurpose stick for eyes, cheeks, lips and body. It is the perfect product for doing make-up in a hurry.” THE MULTIPLE IN ORGASM, RM140.
BROW PERFECTOR IN SALZBOURG,
RM80. James looks up to François Nars.