Beauty In­sider

CLEO delves into the ta­lented mind of James Boehmer, Di­rec­tor of Global Artistry at NARS to give you a sneak peek into its ris­ing cult sta­tus.

CLEO (Malaysia) - - MAGAZINE -

Find out why NARS is a top pick for the pros.

What is the one thing ev­ery Malaysian woman should know about NARS?

NARS is the beauty brand for the mod­ern, in­de­pen­dent woman. The brand em­braces in­di­vid­u­al­ity and in­spires self-ex­pres­sion and cre­ativ­ity by bring­ing high-fash­ion, high-style and a for­ward-think­ing at­ti­tude to beauty.

Age­ing is a ma­jor con­cern th­ese days due to en­vi­ron­men­tal ag­gres­sors. What make-up items and steps should we try to make us ap­pear youth­ful?

The idea of mask­ing and cov­er­ing the skin is so passé. Rather, we ma­nip­u­late light and give the ap­pear­ance of smoother, brighter skin with lightre­flect­ing prod­ucts and trans­par­ent foun­da­tions. NARS Ra­di­ant Creamy Con­ceal­ers and Light Re­flect­ing pow­ders were used at many of the shows this sea­son. They give skin a ra­di­ant matte fin­ish, which looks very mod­ern.

While lip­stick has been a woman’s best friend for years, is there a prod­uct that’s been over­looked and de­serves the ti­tle?

I am a huge fan of tinted mois­turiser! François Nars al­ways talks about trans­parency when it comes to the skin and tinted mois­turiser will give you just that. It is a true hy­brid prod­uct – mean­ing it com­bines foun­da­tion and skin­care in one prod­uct. It also of­fers broad spec­trum sun cov­er­age, which is very im­por­tant. The best thing about this prod­uct is the fin­ish – it cre­ates a lu­mi­nous, light-re­flect­ing, im­mac­u­late com­plex­ion.

What’s the most com­mon mis­take women make in terms of make-up?

Wear­ing too much foun­da­tion and wear­ing the wrong shade, ei­ther too dark or too light. Find­ing the right shade is cru­cial. Foun­da­tion should al­ways match the colour of your neck.

Do you have any car­di­nal rules when it comes to per­fect make-up ap­pli­ca­tion?

Beau­ti­ful make-up starts with beau­ti­ful skin so the ap­pro­pri­ate skin­care and primer are im­por­tant be­fore any makeup is ap­plied.



's ! pi Must-have prod­uct: “This is François Nars’ iconic in­no­va­tion, the orig­i­nal mul­ti­pur­pose stick for eyes, cheeks, lips and body. It is the per­fect prod­uct for do­ing make-up in a hurry.” THE MUL­TI­PLE IN OR­GASM, RM140.


RM80. James looks up to François Nars.

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