Strong Busi­ness Ideas Don't Need To Be...

CLEO (Malaysia) - - SMART REPORT -

1 UNIQUE De­vis­ing an un­prece­dented ser­vice or prod­uct isn’t your big­gest chal­lenge – con­vinc­ing peo­ple that you can meet a need they didn’t even know they had is.

2 BIG Your idea doesn’t have to change the world. While there have been start-ups that have achieved that (think Face­book), there are also suc­cess­ful ones that pro­vide so­lu­tions to small prob­lems (Hello, cof­fee cup sleeves?).

3 PROF­ITABLE Most peo­ple be­hind suc­cess­ful start-ups just wanted to cre­ate ser­vices that solved spe­cific prob­lems. The money fol­lowed be­cause they were good so­lu­tions.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.