Strong Business Ideas Don't Need To Be...
1 UNIQUE Devising an unprecedented service or product isn’t your biggest challenge – convincing people that you can meet a need they didn’t even know they had is.
2 BIG Your idea doesn’t have to change the world. While there have been start-ups that have achieved that (think Facebook), there are also successful ones that provide solutions to small problems (Hello, coffee cup sleeves?).
3 PROFITABLE Most people behind successful start-ups just wanted to create services that solved specific problems. The money followed because they were good solutions.