What Your Busi­ness Plan Should Have

CLEO (Malaysia) - - SMART REPORT -

1 An ex­ec­u­tive sum­mary

This is the first thing any po­ten­tial in­vestor will see so make it a clear and con­cise sum­mary of ev­ery­thing you will cover in your busi­ness plan.

2 Com­pany overview

Why you started the busi­ness, its busi­ness model and mis­sion state­ment.

3 Busi­ness de­scrip­tion

The ser­vice you’re pro­vid­ing and the prob­lem it solves for your cus­tomers.

4 Mar­ket strate­gies

A mar­ket anal­y­sis that shows where your ser­vice sits in the mar­ket and the strate­gies to help it stand out.

5 Op­er­a­tions and man­age­ment plan

How your busi­ness will func­tion, in­clud­ing lo­gis­tics, the job scopes of the man­age­ment team, and the cap­i­tal and ex­penses re­quired for the busi­ness to op­er­ate.

6 Risk anal­y­sis

The po­ten­tial prob­lems that can hap­pen and what you have planned to over­come them.

7 Profit and loss fore­casts

De­tailed fore­casts for the next 12 months, sum­maries of the fol­low­ing two years, and the as­sump­tions you’re mak­ing when pro­ject­ing your profit and loss.

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