Let There Be Light!

What does it take fo­for skin to em­u­late the gloww and translu­cency of pearls? Chanel’s lat­est whiten­ing range has all the an­swers.

CLEO (Malaysia) - - CONTENTS -

Chanel’s an­swer to ra­di­ant skin? Pearls!

If there is one thing that the House of Chanel is syn­ony­mous with, it is pearls. Coco Chanel her­self was en­am­oured with it, us­ing pearls in her de­signs as well as lay­er­ing her­self in strings and strings of it. She did once say, “A woman needs ropes and ropes of pearls.” So it is no sur­prise that when it came to its lat­est whiten­ing skin­care range, Chanel would in­stantly turn to Made­moi­selle Coco’s sig­na­ture pearls for in­spi­ra­tion as well as the so­lu­tion. Af­ter all, which women wouldn’t want skin that emu­lates the lus­tre and ra­di­ance of pearls?

So just how can you achieve skin’s pearly ra­di­ance with Chanel? It all goes to the sci­ence of melanin. When it comes to whiten­ing, melanin is the en­emy but skin cells are ac­tu­ally pro­tected by it. In fact, when skin is low in melanin con­cen­tra­tion, you are more at risk of get­ting sun burn and even skin cancer. How­ever, its ex­ces­sive pro­duc­tion leads to dark spots and hy­per­pig­men­ta­tion. So with Chanel ’s whiten­ing range Le Blanc, the key is to find that per­fect bal­ance in melanin pro­duc­tion – not too lit­tle and not too much for skin that is clear and glow­ing.

To achieve this, Chanel re­searchers looked to three clar­ity boost­ers (yes, pearls be­ing one of them) to for­mu­late Le Blanc. Work­ing in tan­dem, they con­trol hy­per­pig­men­ta­tion, shield skin from other dam­ag­ing fac­tors while pro­vid­ing skin with the es­sen­tial nour­ish­ing prop­er­ties – all in the name of lu­mi­nous skin!

The brains be­hind the for­mula: Dr. Marie-Hélène Lair, Di­rec­tor of In­ter­na­tional Sci­en­tific Com­mu­ni­ca­tions and Dr. Nobuhiro Ando, Man­ag­ing Di­rec­tor of K.K Chanel Re­search and Tech­nol­ogy De­vel­op­ment Lab­o­ra­tory.

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