Its witty monikers and in­spir­ing mes­sages make it a trusted and ap­proach­able skin­care brand.

CLEO (Malaysia) - - THE BEAUTY BOX -

Truly In­spi­ra­tional Founded by cos­metic in­dus­try vi­sion­ary Cristina Car­lino, Phi­los­o­phy has taken the world by storm with its sci­ence­based skin­care for­mu­las. The brand was cre­ated to help bridge the gap be­tween doc­tors’ of­fices and beauty counters so that ef­fec­tive prod­ucts would be made avail­able to women of all ages every­where.

Ex­pert Tested

Sci­ence gives us bet­ter skin; in­spi­ra­tion gives us bet­ter days.

Phi­los­o­phy is a skin­care front run­ner be­cause it works closely with der­ma­tol­o­gists and sci­en­tists to in­cor­po­rate the most rev­o­lu­tion­ary in­gre­di­ents in its for­mu­la­tions. The brand’s con­sult­ing der­ma­tol­o­gist, Dr. Mary Lupo, is a renowned ed­u­ca­tor in the field of cos­metic der­ma­tol­ogy and a cer­ti­fied der­ma­tol­o­gist. Ev­ery prod­uct goes through strin­gent tests so that skin gets treated by noth­ing but the best.

Sim­ple Yet Clever Pack­ag­ing is kept plain with text be­ing the pri­mary graphic treat­ment. Phi­los­o­phy uses im­ages of chil­dren be­cause it be­lieves that kids en­cour­age us to be cre­ative, fun, and spon­ta­neous. The girl in the logo is ac­tu­ally Cristina Car­lino’s sis­ter, Michelle, whose pic­ture was used to rep­re­sent the brand be­cause the im­age of the child in gen­eral could rep­re­sent pos­si­bil­ity, hope, and be­lief in mir­a­cles.

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